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Is Direct Sales a Good Business?

Oct 15, 2007
Direct sales increase profits for companies. It is one of the strongest forms of marketing that will make you the most money. Another key factor in direct sales is having a great product to sell to the public or to sell at whole sale prices to distributors. The wellness and fitness industries are one of the strongest marketing industries and are continually growing. Now is a good time to get into direct sales for either wellness or fitness.

Having a terrific product will make direct sales a breeze. People will automatically want to purchase your items because they will virtually sell themselves. This makes direct sales much easier because the product will speak for itself instead of you having to try and talk it up. Products in both wellness and fitness really attract the attention of customers.

The first thing to know about both wellness industry and the fitness industry is that people like to get healthy and to feel better. A great deal of money is spent on exercise and nutrition. Also, beauty and skin care products have increased in popularity. This means that you have an abundance of products that you will do well with in direct sales.

The best approach to direct sales is to provide people with a reason to buy. Customers are more likely to purchase a product if you create a strong need for the product. You want them to see the potential benefits that they can receive from the products. They will be willing to pay slightly more for a product that will help them in the short and long term. This is a strong direct sales point that can increase profits very quickly.

Another great approach to direct sales is getting to know people in the industry. You can meet a lot of people at wellness and fitness trade shows and exhibitions. This is a terrific way to network and talk with other distributors. Often you can find someone that has a complimentary product to what you are selling. You can cut them a deal and the two of you can actually benefit from the sale. Networking with other people is a terrific way to build some direct sales.

With fitness products you can direct sale to gyms, fitness instructors, and to the general public for home equipment to help with their workouts. It is important to offer DVDs, VHS tapes, and audio tapes as complimentary products. You can also offer free samples of sports drinks or complimentary energy bars when you do direct sales for fitness equipment.

Wellness products range from all types and sorts on the market. Direct sales should be fairly simple in this area. It is good to offer a sample product that your customers can have as a bonus with their purchases. You can direct sale at trade shows, flea markets, gas stations, health stores, malls, and other places to have the highest potential profits.

Direct sales increase profits because you have the potential to get repeat customers. You do the best with products that virtually sell themselves. Offering a sample product or bonus product will also help to increase sales.
About the Author
Zach Thompson is a 23 year-old network marketer & marketing consultant. Why Become a Distributor?
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