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Do You Need A Google Specialist?

Oct 16, 2007
If you are putting your business out there, how are you ensuring that people look at what you have to offer. Having an excellent website is just part of working with internet marketing; the other half is getting the right people there to see it! When you are thinking about the best ways to promote your site, take a look at what a Google specialist can do for you.

There are over 30,000 search engines currently in use on the internet, but 90% of all searches go through the top three Google, Yahoo and MSN. Google is at the very top of that list, and you'll find that having a website that pops up at the top of a list of natural search results is one of the best ways to get traffic to your site. One of the reasons that Google is so popular however, is because it has mechanisms in place for making sure that the search results it produces are relevant to what the searcher is looking for. The Google search engine will take things like keyword density and context into account. With all of this in mind, it is easy to see why a Google specialist might be employed to get your site to the top of the rankings!

A Google specialist help you make your site a great deal more accessible; many new sites have found that there is something about their text or their layout that makes them unattractive to search engines. When you think about the fact that 50 percent of purchases made online are preceded by a search engine query, you can see that this is a valuable source of traffic that you cannot afford to lose.

When you are looking for a Google specialist, there are few things that you should keep in mind. First take a look around for any testimonials that you find or any examples of his work. Take a look at some of his credentials; Google offers certification for competence in the use of their AdWords program, and this can tell you if your specialist is serious about what he does. Similarly, when you speak to him or her, make sure that you feel comfortable with them; this is a person who will be affecting the way that you present to the world and that is the best reason to make sure that you can trust them.

Finding a good Google specialist can help you change your company's fortune. Today, people use search engines to find everything from good toy shops to local restaurants, so make sure that when they search, they can find you!
About the Author
Ben Norman is a UK based published author and specialist in organic search engine optimisation. Ben operates an SEO Consultancy helping businesses to make more money from utilising the search engines natural listings.
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