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Traffic Building - Avoidance Therapy

Oct 16, 2007
When a site owner wants to develop increased site visitation they often rely on help from online companies that offer traffic building assistance. The sales pitch is aimed squarely at online businesses that may be in the average or below average sales category.

The inference is often that there can be a significant return on investment and that even a small portion of converted customers will more than pay for the investment.

Most of the customers that use traffic building services are surprised when they find all the promised hits and none of the inferred sales.

The site bandwidth is minimized in a traffic-building scheme some might describe as a cyber money pit. Throw as much money in as you want and you still have nothing to show for it.

This is not to say there aren't reputable traffic building firms available, but you really should ask as many questions as possible before you begin the process.

You might consider asking for a comprehensive listing of what sites your ecommerce site will be advertised on. If they don't want to provide the information you might move along.

You might consider asking if any free accounts have to be developed in order to implement the traffic building strategy.

These two questions should help weed out traffic building services that do not have your best interest in mind.


It has been reported that many of these firms approach traffic building in an ingenious, but less than authentic way. These companies often develop free accounts on sites that deliver adult content. When the free page is accessed a coded page redirects the visitor to your page. This simple redirection is why you can gain the site visitors you wanted, but none of them are interested in what you are selling. In fact, they may be angry that what they thought they were going to see did not appear.

With millions of visits to sites with adult content it would not be surprising that a free account would result in hundred, if not thousands, of hit. The end result may be a bit like a Monster Truck enthusiast clicking on a link for what they thought was Monster Truck information only to land on a site dedicated to knitting supplies.

All this is to say that the best methods for traffic building are generally organic in nature and long-term in implementation. When you develop strong Search Engine Optimization (SEO) strategies, forum and blog posts, and knowledge-based content you have much better seeds from which to grow your online traffic.
About the Author
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
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