Home » Society and Culture

What Is A Designated Driver?

Oct 17, 2007
There are those who like to imbibe an occasional glass of beer, wine or another alcoholic drink. Sometimes these people choose to get behind the wheel of a car and drive. It's no secret that drunk driving or driving under the influence is illegal in every state, although the penalties might vary from state to state.

If you're one of those people, you should consider a designated driver. This driver could be a friend who's chosen to stay sober to a professional taxi, limo or luxury sedan service.

Much of the time, a designated driver is an individual who is chosen or decides that he or she will remain sober to drive others home.

Various college and high school organizations offer to give free rides home on weekend nights to fellow students. Doctors for Designated Driving is the voice of the medical community in promoting designated driving. Although Mothers Against Drunk Driving (MADD) may have been originally opposed the concept because it enables some people to continue drinking, the organization now supports designated driving.

The adoption of the designated driver program was an undertaking of Jay Winsten's Harvard Center for Health Communication. They studied the activity from Scandinavia, when one person in a group refrained from drinking in order to drive. They imported this concept into US culture through careful coordination with the media.

"The Harvard Alcohol Project represented a genuine breakthrough for public health. It marked the first time that a health institution joined forces with the communications industry on a project of this magnitude. All major Hollywood studios participated along with the ABC, CBS, and NBC television networks. Channels, a respected trade journal, called the extent of this industry involvement "unparalleled," and The New York Times lauded the initiative in an editorial."

According to media reports, the Project received over $100 million annually in network air time, utilizing under $300,000 in annual grants.

The term "designated driver" became a household phrase in the U.S. and now appears in the Random House Webster's College Dictionary. Public polls have documented the rapid, wide acceptance and strong popularity of the designated driver concept.

According to one poll, the proportion of Americans serving as a designated driver reached 37% in 1991. Among U.S. citizens under the age of 30, 52% had actually been a designated driver. Among frequent drinkers, 54% had been driven home by a designated driver. Another study reported that nearly 9 out of 10 interviewees in the country were familiar with the designated driver concept and they gave it a rating of 81 on a 100-point scale. Currently, the designated driver program rates higher than all other programs or industries rated.
About the Author
Wherever you're going, Checker Sedan is a better way to get there. Our vehicles and drivers will spoil you with luxury. And our little extras make us the obvious choice for people who are going places.
Rating:
Please Rate:
(Average: Not rated)
Views: 142
Print Email Report Share
Article Categories
    • Artists
    • Gambling
    • Humanities
    • Humor
    • Movies
    • Music
    • Photography
    • Tattoos
    • Television
    • Classic Cars
    • Motorcycles
    • Recreational Vehicles
    • SUVs
    • Trucks
    • Vans
    • Branding
    • Business Opportunities
    • Careers and Jobs
    • Corporate
    • Customer Service
    • Direct Mail
    • Entrepreneurship
    • Ethics
    • Financing
    • Franchising
    • Home-Based Business
    • Human Resources
    • Import and Export
    • Leadership
    • Management
    • Market Research
    • Marketing and Advertising
    • Negotiation
    • Network Marketing
    • Networking
    • Organizational
    • Presentation
    • Project Management
    • Public Relations
    • Small Business
    • Strategic Planning
    • Team Building
    • Telemarketing
    • Training
    • Data Recovery
    • Databases
    • Games
    • Hardware
    • Networks
    • Operating Systems
    • Programming
    • Security
    • Software
    • Spyware and Viruses
    • Ask an Expert
    • College and University
    • Home Schooling
    • K-12
    • Languages
    • Online Education
    • Psychology
    • Accounting
    • Credit
    • Currency Trading
    • Debt Consolidation
    • Insurance
    • Investing
    • Leasing
    • Loans
    • Mortgage
    • Mutual Funds
    • Personal Finance
    • Stock Market
    • Structured Settlements
    • Taxes
    • Wealth Building
    • Coffee
    • Cooking
    • Gourmet
    • Recipes
    • Wine and Spirits
    • Acne
    • Aerobics
    • Alternative Medicine
    • Beauty
    • Cancer
    • Cosmetics
    • Depression
    • Diabetes
    • Diseases and Conditions
    • Fitness Equipment
    • Fitness
    • Hair Loss
    • Heart Disease
    • Medicine
    • Men's Health
    • Muscle Building
    • Nutrition
    • Skin Care
    • Supplements and Vitamins
    • Weight Loss
    • Women's Health
    • Yoga
    • Arts and Crafts
    • Babies
    • Collecting
    • Elderly Care
    • Genealogy
    • Hobbies
    • Parenting
    • Pets
    • Pregnancy
    • Woodworking
    • Feng Shui
    • Gardening
    • Home Appliances
    • Home Security
    • Interior Design
    • Landscaping
    • Affiliate Programs
    • Article Marketing
    • Auctions
    • Audio
    • Banner Advertising
    • Blogging
    • Broadband
    • Domain Names
    • E-Books
    • E-Commerce
    • Email Marketing
    • Ezines and Newsletters
    • Forums
    • Internet Marketing
    • Link Popularity
    • Pay-Per-Click
    • Podcasting
    • RSS
    • Search Engine Marketing
    • Search Engine Optimization
    • Security
    • Social Media
    • Spam
    • Video
    • Viral Marketing
    • Web Design
    • Web Development
    • Web Hosting
    • Copyright
    • Cyber Law
    • Intellectual Property
    • National, State, Local
    • Patents
    • Regulatory Compliance
    • Trademarks
    • Buying
    • Selling
    • Baseball
    • Basketball
    • Boating
    • Cycling
    • Extreme Sports
    • Fishing
    • Football
    • Golf
    • Hockey
    • Hunting
    • Martial Arts
    • Running
    • Scuba Diving
    • Soccer
    • Swimming
    • Tennis
    • Dating
    • Divorce
    • Marriage
    • Weddings
    • Astrology
    • Buddhism
    • Christianity
    • Faith
    • Hinduism
    • Islam
    • Judaism
    • Meditation
    • Metaphysical
    • New Age
    • Cable and Satellite TV
    • Cell Phones
    • Communication
    • Gadgets and Gizmos
    • GPS
    • Satellite Radio
    • Video Conferencing
    • VoIP
    • Addictions
    • Coaching
    • Goal Setting
    • Motivational
    • Stress Management
    • Time Management
    • Clothing
    • Electronics
    • Fashion
    • Gifts
    • Jewelry
    • Air Travel
    • Camping
    • Cruises
    • Destinations
    • Outdoors
    • Article Writing
    • Book Reviews
    • Copywriting
    • Fiction
    • Non-Fiction
    • Poetry
    • Quotes
    • Screenplay
    • Tools and Resources