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Reward Programs: What They Can Do For Your Business

Oct 17, 2007
Are you a business owner? If you are, do you reward your customers or clients for doing business with you? Unfortunately, in today's society, regularly offering sales and discounts on your product or services isn't enough. If your business currently does not have a rewards program, also commonly referred to as a loyalty program in place, you will want to take action right away.

Before outlining the many ways that rewards programs and loyalty programs can increase your profits, it is first important that you take the time to familiarize yourself with what they are. Reward programs and loyalty programs are designed to reward consumers for shopping with you, on more than one occasion. As an example, you will want to examine credit cards that come equipped with rewards. The more times a credit card is used, the more points a credit card user will accumulate. Depending on the credit card in question, those points can later be redeemed for cash, travel certificates, or other merchandise, such as DVD players or computers.

Although all business owners can benefit from rewarding their customers and clients, reward programs and loyalty programs are not the perfect fit for all businesses. For instance, if you own a car dealership or a mortgage lending firm, it is highly unlikely that you will receive multiple sales from the same consumer in a years worth of time. In instances where you sell high priced merchandise or merchandise that does not need to be traded in or upgraded, you may benefit the most from offering onetime promotional gifts, as opposed to starting a rewards program or a loyalty program.

On the other hand, if you own a grocery store, mail order business, or a web design business, reward programs may be the perfect fit for you. This is because you are more likely to experience repeat sales from the same customers. These are types of customers that most rewards programs, namely loyalty programs, are designed for. Yes, it is important that you take steps to acquire new customers and clients, but it is also important to focus on the ones in which you already have. What better way to do so than with loyalty programs that can reward your customers and clients with free gifts?

Now that you are familiar with reward programs, as well as onetime promotional gifts, you may be curious as to exactly how they can help you. For starters, to be successful, reward programs and loyalty programs will need to be marketed to the general public, namely your targeted market. This can be done by taking out newspaper advertisements, sending direct mailings to your customers, or by placing advertisements in your establishment or on your online website. In this aspect, reward programs and loyalty programs enable you to get your business name out there and noticed. Your advertisements are more likely to turn heads if you promote free gifts, as opposed to traditional sales or discounts.

Reward programs and loyalty programs, once properly implemented, are almost always successful. In fact, that is why these programs are rapidly increasing in popularity. When your customers walk away pleased and with a free gift that they received through a rewards program, they are more likely to speak to their friends or family members about their pleasant experience. It is no secret that consumers talk about both good and bad experiences. Although it is still advised that you advertise your reward programs and loyalty programs, you may later find word of mouth assisting you in your quest to spread the word.

Without a doubt, the greatest thing that implementing a rewards program or a loyalty program can do for you is increase your profits. Consumers are more likely to do business with companies that enable them to walk away with a free gift, such as a travel certificate or a new digital camera, than those that simply say "have a nice day." As consumers grow use to receiving free promotional gifts and grow use to gaining access to reward programs, the phrase "we appreciate your business," simply isn't enough anymore.
About the Author
The Infinity Incentive Group specializes in pairing popular promotional gifts with reward programs. Visit the Infinity Incentives website today to see for yourself.
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