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The Art Of Ecommerce Survival

Oct 19, 2007
The web is a new frontier. To succeed, you must constantly think 'out of the box' using creativity and ingenuity over the tried and true. There are hundreds of university drop out and work at home moms who took advantage of the web and their freedom to become innovators. Time and again the little guy has come up from behind, breaking all the rules, and devastated the big companies. Even companies like IBM, Compaq, and others have felt the pinch.

At one time a small advertising agency tried something new on the net. They made changes to how people surfed the web, and how people advertised. You now know that company as Google.

At one time innovation was about the well-schooled making changes to the old-school rules. People with masters from Ivy League universities brainstormed in luxury offices, developing new trends and ideas with the backing of big corporations.


Dell took ecommerce to new levels changing how people purchased computers and office electronics, an amazing feat for someone with one year of college education. "Dell remade the PC industry in his image and likeness," says University of California at San Diego assistant professor Gary Fields. "He defined the terms of competition." By 1993 IBM and Compaq revamped their business models to make them more compatible with Dell.

One thing that made Dell owner, Michael S. Dell, did in 1984 that made him different from others - he sought out mentors when he was started and acted on the advice they gave him.


An auction site grew into a company and banking system so large they now have assets exceeding some countries.

"The very first item sold on eBay was a broken laser pointer for $14.83. Astonished, Omidyar contacted the winning bidder and asked if he understood that the laser pointer was broken. In his responding email, the buyer explained: "I'm a collector of broken laser pointers."[4] The frequently repeated story that eBay was founded to help Omidyar's fiancée trade PEZ Candy dispensers was fabricated by a public relations manager in 1997 to interest the media. This was revealed in Adam Cohen's 2002 book[3] and confirmed by eBay." Wikipedia

Like the owner of Dell, Ebay's founder thought out of the box. If you asked Ivy league graduates if starting a business that sold broken and weird items would fly, you'd be laughed out of the room, and probably be the butt of the introduction joke at their next conference.

But, this is how the net is growing. For many, it is the new West. A Frontier waiting to be discovered, like America was for so many 200 years ago, and like 200 years ago, using the old methods from the old schools did not work. Most of the discoveries in the new world were made by people with no formal education, no money, and no prospects. All they possessed was an idea and determination.

Today's internet offers the same opportunities. However, unlike 200 years ago, people are yelling 'scam' instead of 'opportunity.' This makes it difficult to make your mark. So, next time someone opens a door, think of Dell, think of IBM. Don't be so quick to slam it. There are scams. There are con artists. But, in the end there are mentors and opportunities available for people who can think out of the box.
About the Author
Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at http://www.cashflowinstitute1.com/Articles.html
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