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Pay Per Click Company, Free Cash-Saving Tips

Oct 22, 2007
Question: I set up AdWords and received a ton of clicks. So what happened to the "gold rush of clients" that actually clicked on your ad and went to your site?

Answer: They were NOT the clients you were trying to reach. And here is a dose of reality...it was the person who set up the Google AdWords account that made this happen.

Question: Why do I keep getting hundreds or thousands of clicks, but no sales?

Answer: For many reasons. Let's start with your ad. How are the keywords targeted to your product or service? What is your domain name? Does it relate to your Headline and text in your ad?

Question: Yes. My ad looks good and the text in my ad relates to my product or service, but I'm still not getting any sales. What else am I doing wrong?

Answer: If you are getting plenty of clicks, and you THINK your ad and domain name are not the problem, then you need to look at your landing page. Why should someone buy from you when they get there?

Question: Come on. I followed all the "rules," and I know those aren't any of the problems! Give me more. Tell me what else I am doing wrong.

Answer: Okay. How many ads did you place? Did you...and here is the BIG QUESTION...did you TEST?

Question: Test? Test what? Test how? I don't know much about that. I learned how to place an ad, come up with some key words, and send them to my web site. That was time consuming enough! I can't afford thousands of dollars to get organic (free) traffic to my site right now. And Google Ad Words is taking me to the cleaners, and my shirt isn't even getting washed! Am I supposed to just give up now? No one is ever going to find my web site now.

Answer: No. You never give up if you have properly researched your product or service and found there IS a demand for it that has minimal competition offering a solution.But that is another avenue you need to have followed BEFORE you even started your venture. Research is imperative to your success.Back to our initial subject-there are plenty of ways to get immediate traffic to your site, but you need to do it smartly. Instead of paying $1 to $10, or even $50 per click, how about paying .50 or less?

Without continued tracking, testing, implementing new campaigns, and monitoring your competitions ads and keywords, your click through rate and costs can begin to climb. Current campaigns must always be monitored, and several aspects need to be "tweaked" and edited each day, week, or month depending on your services and/or products. Letting this go and forgetting about it could wind up costing you a lot of money!
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