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What Is Your Worth?

Oct 22, 2007
Persuasion is a huge field of study. . . as big as human nature itself. And as I continue to explore all of persuasion in my work, lately I've been focusing in the very specific goal of persuading the affluent and accessing that affluent mindset within ourselves.

When we more specifically define our goals, our targets, our specific & particular paths - we set our intention.

I have set out to define affluence more fully recently. The dictionary's definition is not expansive enough for our purposes because of how individualized our perspectives are, but it's a good place to start.

Affluence: 1. A plentiful supply of material goods; wealth. 2. A great quantity; an abundance. 3. A flowing to or toward point.

This brings up the following questions: affluence is a great quantity, but what is that in relation to? Affluence is a plentiful supply, again, compared to what?

When we get down to it, affluence is a combination of these three factors:

1. net worth

2. cash flow

3. disposable income

This is going to vary significantly from person to person, audience to audience, location to location. And so for our purposes of persuasion, we have to define affluence for ourselves.

For example, what you consider affluent today, may not seem affluent to you a year from now or ten years from now.

The goal is to constantly set the bar higher and continue to grow and progress.

If you are a financial adviser and have clients with million dollar net worths today, maybe a year from now you'll be working with clients that have a million just in cash to invest with you.

And three years from now your clientèle will have will be deca millionaires with three or four million dollars they can invest with what you are advising. With these skills you can achieve that degree of change.

It is about the evolution of you, of your business, and your ability to provide wealth for yourself and your family.

Persuasion is incredible power.

When I was just starting my career in persuasion, my clients were college kids who could barely afford me.

As I grew, honed my skills, realized my value, developed this field of work, I also adjusted my relationship to affluence. The clients I began attracting are worth a considerable amount and I believe this is all related to how much I feel I'm worth.

As it was for me, the evolution of your own wealth and your relation to affluence is directly related to how much you feel you are worth.

Here's an excellent exercise to try in order to increase your affluence quotient:

Examine your relationship with affluence. Chart out an affluence map from the perspective of you from fifteen years ago, ten years ago, five years ago, and now.

Once that's mapped out, look at that piece of paper and see past the edge of the sheet to the vast territory of your future. Our affluence mindsets are about to jump off the charts.
About the Author
Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.
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