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Title Tags: The Forgotten Secret To Search Engine Success

Oct 24, 2007
You'd be hard-pressed to find someone who isn't looking for a quick fix to place their website atop the search engine rankings. In fact, many people are spending big bucks just for a shot at securing prime placements on sites such as Google, Yahoo!, MSN and AOL.

But while most of that financial focus is concentrated on creating keyword-rich content and building incoming links, one forgotten element of a search engine-friendly website often receives little attention: title tags.

So what are title tags? They are the descriptive text that displays at the top of your browser on every website you visit.

Not only are title tags important for telling visitors what's on each page of your website, they're essential to high search engine placement. A simple adjustment to your title tags will often result in a rise in your rankings.

Why?

All major search engines, including Google, examine title tags because they offer information about your web page. In a way, your title tags - because of their position at the top of each page - serve as an introduction to your website. If the description on your title tags doesn't match the content on your web page, you run the risk of receiving a low ranking ... or, worse yet, no ranking at all.

However, when you incorporate keyword phrases that match your web page content and correspond with the terms your prospects search, you'll take a significant step closer to your desired position in the search engines.

To test this concept, I encourage you do a Google search. Type in any term or key phrase you want. Then, once the search is complete, open whatever website is in the #1 position (not one of the Sponsored Links). Once it's displayed, take a look at the browser bar at the top of the page. Do you see your keywords?

When creating the content for my new website at www.writewaysolutions.com, I focused on the key phrase "Phoenix copywriting." As a result, that is one of the terms I used on my home page title tag. Today, if you search Google for "Phoenix copywriting," you'll see my website in the #1 position. And on Yahoo! it's #2.

Frequently, many companies only display their names on the home page title tags. The problem is that, unless you're a well-known brand, your prospects aren't likely to search by your company name. Instead, they will use terms that describe the product or service they need.

To choose the most effective key terms or phrases for your title tags, begin by selecting words relating to what's described on your page. The trick is determining the phrases your prospects are searching, while avoiding broad terms with a lot of competition. You can use a free service such as Digital Point's Keyword Suggestion Tool at http://www.digitalpoint.com/tools/suggestion/ to help select your keywords

One additional tip is to include your geographic area as part of your title tag phrases. By adding your city and/or state, you'll narrow down the number of websites competing for your desired search engine placement.

By now, I'm sure you're wondering what's in your website's title tags. So go ahead, take a look and start incorporating these suggestions. In no time at all, you could soon see your website soaring to the top of the search engine rankings.
About the Author
Tom Trush is a commercial copywriter based in Phoenix, Arizona. His eBook, "Do-It-Yourself Mortgage Marketing Made Easy: How to Profitably Promote Your Mortgage Services Using Simple Writing ... Even on a Limited Budget!," is available by visiting http://www.diymortgagemarketing.com.
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