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Becoming More Than Just A Master Business Coach

Oct 25, 2007
You could be great as a business coach, making the best use of your coaching skills and expertise, but merely being a competent business coach is not enough to generate improvements and meaningful developments in the world of business and commerce. In order to implement significant changes, you have to personally and actively network, market and sell. In fact, you have to consciously invest efforts in creating opportunities that will enable you to deliver coaching services. Networking, marketing and sales, although interdependent and interlinked, each is distinct from the other, with unique advantages to offer.

Networking is essential for building strong relationships and is an integral component of every business activity. For a business coach, an informal interview with the prospective client can prove to be a great networking tool. It serves as a good opportunity for the business coach to learn more about the potential client. At the same time, since it is just an informal session and not a meeting intended to sell, the client can also use it to clear doubts or queries. It is a mutually accepted session, where both the parties can build a strong coaching relationship and work out viable and feasible solutions to problems. Although, networking is not a sales process, it definitely paves the way for marketing and selling your coaching skills and expertise.

Marketing efficiently is undoubtedly an essential aspect of business. It is all about communicating the purpose of your business and reaching out to right customers. It includes creating awareness and promoting your business amongst the targeted customers. Although, marketing does not enable you to offer your services directly, it certainly does create sales opportunities by delivering the message of your business effectively. Marketing activities should incorporate strategic techniques that complement the growth and development of the business. Use marketing material in such a way that once generated, they will yield the desired results continuously. This will allow you to make optimum utilization of your resources, time and effort.

A sale is what finally everyone is working towards, with networking and marketing as powerful tools. However, when you eventually close a sale, you tend to lose focus and find your attention diverting from networking and marketing, the two basic tools. Once networking and marketing have successfully generated business, you find yourself working on the successful completion of the assignments on hand. As a result, you have no time to acquire more projects, leaving you with no option but to generate business all over again once the current project is done.

However, you can simultaneously generate business as well as successfully complete the project on hand. All you need to do is hold sessions and interviews with your clients so that you can learn which improvements can be integrated and what steps need to be taken that will allow you to do your job more efficiently. During such sessions, you can also ask for referrals and testimonials. Moreover, these can also serve as sales opportunities when you enquire about your client's challenges and needs.
About the Author
Executive Coaching experts at Business Coach literally wrote the book on Corporate Coaching. Do yourself a favor and click here to view our Business Coaching programs and Business Coach Opportunities http://www.businesscoach.com.
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