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Seven Things You Need to Know About Testing Your Web Pages

Oct 30, 2007
Generating traffic is an exciting part of any Internet marketing business, but if you are unable to convert that traffic into sales once it arrives at your site, all you have is a web site. Not a business. So you need to learn what persuades people to buy from you once they find you.

The way you learn is to test. And here are seven things you need to know about testing in order to obtain the best results and improve your conversion rates.

1. Resist your urge to test your biggest, most radical ideas first. This could stall the testing process. Instead of just getting going with something small, you would get stuck creating lots of new, grand ideas and never actually get anywhere. Just start with the elements you know are sure to relate directly to your conversion stats: headlines, testimonials, guarantees, offer.

2. One test is not enough. The first test is just a starting point if you want to see major jumps in your results. Keep testing your theories. It's a process, not a one-time deal. The more tests you run, the more success you will have because you learn more and generate new ideas from each test.

3. Combining small improvements yield large results. Although you can tweak dozens of elements on any given page, only a fraction of those elements actually have any relation to your conversion rate. And only a small number of those will actually improve your conversion rates. The trick is to discover which ones do improve those rates.

4. To get the greatest results, start with a cycle of tests that incorporates 7 or 15 elements with only 2 or 3 variations. Once you determine the most important elements based on that test cycle, test those critical elements with 5 or 6 variations each. Such tests could give you 15%-45% or more improvement in your conversion rates.

5. Depending on the number of visitors arriving at the site each day, the entire cycle could take anywhere from a few weeks to a month. And the best part is that this test automatically tells you which page would be your optimal page. Once you get this optimal page, though, test it against your control and tweak it to really improve your conversion rates.

6. Multi-variate testing does take time to set up due to the creative work necessary to run the test. You don't just need one headline; you need 20. And that's only one element. You need to test body copy, graphics, testimonials, guarantees, etc. Creating one sales page is tough enough; with this type of testing, you need many options.

7. Testing of any sort is not a substitute for great marketing. You need to continue to come up with ideas and trust your instincts. Without ideas, you have nothing to test! But when you combine your ideas with math, technology and test all of them, you have the chance to create something amazing with your business.

Now that you know what to test and how to get started, put your knowledge into action today!
About the Author
Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more. To get more information, including Free Reports, Videos and CDs, visit: http://www.GlenHopkins.name
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