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RSS - A Marketing Tool To Improve Search Ranking

Oct 31, 2007
More and more online applications are being built to extend the potentials of online content media. RSS plays a daring role, to be one of the most widely used syndication tools, to promote content at different levels of the internet. Learn about RSS, and how you can make it work for you.

If you're the type of person who loves to skim through tidbits of news or read about short and up-to-date announcements online, then chances are you've run into RSS. RSS or Really Short Syndication is a very potent marketing strategy used by webmasters and online marketers for better online exposure of their articles and to improve search engine placement for their websites. RSS makes news and information accessible wherever RSS can be applied or RSS readers can be used. Several blog providers like http://Blogger.com, Wordpress and Livejournal offer RSS for their member's content. More and more users, who are catching on the blogging craze, are putting importance on the relatively fast and reliable RSS.

Users often keep their blogs as an online organizer. RSS come in as a handy tool in keeping all the information from different websites all under one little corner of your blog or webpage. RSS is really a convenient option for those who tend to visit a lot of websites, and who wish to be updated about certain site activities or articles. Online users also use RSS to check out the latest news or sports update. RSS is a great tool to improve search engine ranking as well as to organize data from different sources.

RSS displays a short summary of your articles, around two or three lines of text, which the RSS readers will then display over websites, or through applications. Your articles can now be seen on different parts of the globe through different RSS portals or websites that display categorically related RSS content.

There are many directories and websites that accept and promote RSS data. If you're in the market to promote your articles, then submitting your content to RSS directories and websites can help bring you very good exposure. Several websites run updated copies of your RSS data over their main page at certain intervals to help promote your website to those who would otherwise have problems seeing your updated content. People download RSS information for news, stock and trading updates, article submissions and marketing and to improve search engine ranking, among others.

With the right articles or marketing copies, webmasters and web marketers say that RSS do help a lot in passing their message across to their clients and other online visitors. Promoting the RSS data over targeted channels can greatly boost your websites exposure online. Choosing categorically related websites and marketing RSS information on them can have huge benefits on your online business. The whole concept of the RSS is to make information readily accessible to end users, as well as help promote content online. In both areas, I believe RSS has greatly excelled to become one of the top web marketing tools.

So if you're planning to promote your content online, better avail of RSS. It can greatly simplify your work. Plus a lot of websites offer free RSS promotion service. With RSS, you're sure to be able to get wider reach for your targeted online users. But one thing you should put in mind when doing RSS is that too much RSS data coming from other sites can cause your website to get penalized due to duplicate content. The lines are still scratchy on how duplicate content is checked even though a person is using RSS, but the basic idea of having 30-50% of your content originating from RSS information from other related websites can get you into trouble with the search engines, and not to mention those websites where your data or content is coming from.
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