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Building Your Social Network To Improve Search Engine Rank

Oct 31, 2007
If you're thinking about better exposure online then you'd probably start putting more time and effort on social networking. Social network sites are the new user created content hubs that can offer large amount of traffic to any website that can properly pitch online user's interest. MySpace, Friendster, Orkut, and Facebook are just a few of the well know social network sites that can offer a great start-up niche for any marketing campaign. These websites rake in millions of users per day. Thousands more join social network sites daily, and you can expect the number of online users, flocking social network sites, to triple or quadruple in no time at all. With this premise, social networking sites can certainly prompt web marketers to utilize the technology to improve search engine placement for their websites.

Understanding the potential of social networking can help lead your business exposure to greater heights and can help improve search engine rank for your website. For those who are starting up on the social network groove however, here are some tips to help you setup a formidable start-up campaign.

Tip # 1: Be one of them

Before you can start marketing your products or services on social network sites you will need to setup an account. Multiple accounts are preferred, although they can be very time consuming to do. You always have an option of using pseudonyms to help protect your personal privacy. An email address will be required to create and confirm your account. If you're planning to setup different accounts, and the social network site you're planning to join in is limiting users to only one email per account, the best approach would be to create different accounts, but bearing identical business names. That way, you can open multiple identities on the social network and still leave online visitors a way of recognizing your product or service.

If you are successful at this step, you will be provided, by email, a system-generated URL towards your online identity profile. Some websites however require users to personalize their web address and profile content.

Tip # 2: Don't forget the Images

One of the first things that online users will notice or probably check out is the image section of your account. Visual flavors will certainly set the visitor's moods. Personal images won't just do if you have multiple accounts. You need to have a lot of stock photos to share, or probably borrow some pictures from friends or use corporate images to display on your site.

Tip # 3: Fill up your Profile

One of the best ways to get searched on social network sites is by filling up your user profile. Some user information might probably be filled up the moment you register your account. Still, there are some details which social network sites leave for the user to fill up later on. Make sure that your user profile contains personalized information. Social networks use this information to categorize users by location, age, gender, interests, etc.

Tip # 4: Don't Put up too many Ads.

Be careful about putting up too many marketing ads on your user profile since most users do not like visiting a spammy or advertising-packed website or social account. Make sure your user profile can reach out to your online visitor's interests. Do not make a user account just for the sake of building a marketing hive. Put some effort to make your account more personalized, and it will lead more users to visit it. And more traffic should mean users knowing more about you and your products or services.

Social networking is truly a marvelous technology that can provide web marketers some leverage and give them, not only traffic, but also better search engine rankings for their site.
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Discover what search engine optimization services are right for you business. Looking to improve search engine rank to acquire more acquisitions.
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