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How To Make Prospects Buy From Your Site

Nov 1, 2007
As an internet marketer and run your own online business, one important task you need to do is to understand the type of people who are visiting your website, because the information you get from it can help you do better job on your site's modification in order to suit their needs and gain more loyal returning visitors. Information such as what is the age level and what kind of knowledge does your audience have etc.

A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site that filled with astronomy abstracts but a well educated university graduate will find that site interesting.

When you working and build your website, don't forget to take your visitor's emotional state into consideration. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer solution right up in front to him first, and then sell or promote your product to him. In this way, the visitor will put his trust in you for offering the solution to his problems instead of see you just want to sell him something, so more likely, he will buy your product if you offer your product to him after that.

In addition, when you design the layout for your site, you have to take your visitors' characteristics into account as well. There are some questions you should ask yourself, such as are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake?

For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site's general theme.

Also try to sprinkle colloquial language in your sites sparingly where you see fit, by doing this, you will create a sense that your audiences is on common ground with you. This in turn can help you build a trusting relationship between you and your audiences, which will come in useful when you market a product to them.

Speaking of convincing prospects to purchase from you, we all know that it is a hard job, if your prospects are convinced but don't know how to buy from you, it will become twice difficult, it doesn't matter how good you are at convincing them, they won't buy if they find the process cumbersome.

So in this case, you will want to make sure that people can find your order form easily and hassle-free. You should write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of getting them lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

On the other hand, it is good have multiple payment options offer from your website because some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. Therefore, the more options you offer to your prospects, the better your chances of covering their desired payment method. After all, it wouldn't make any sense to sell hard to prospects who only find out that they won't be able to pay you when they want to.

You will also want to prove that you are a credible merchant, so have your order form secured is important, you need to use encryption technology, and you can look into SSL for this. You can also offer a money back guarantee to make people feel confident about buying things from you. And don't forget after sales support, who they contact when they have problems after purchasing.

Finally to boost your prospect's confidence, you can add customer testimonials, your contact information, address, and so forth; you have to make them feel safe about buying something from you - a total stranger to them on the other end of the Internet.

In conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Thus, do your work carefully and eliminate any chances of that to maximize your profits.
About the Author
Ann Liu, internet marketer and author of Online Profiting: Easy Ways To Start and Build Your Own Online Business. To learn how YOU too can succeed in Internet and affiliate marketing, please visit http://Marketingbyann.com
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