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Only Jeans Brand To Say You're Lucky

Nov 2, 2007
When a person can find a pair of jeans that not only look good, but also fit well and are comfortable to wear, they may feel like they got lucky. However, when the zipper proclaims that they got lucky, they know they scored a hit. So it is with Lucky Brand Jeans, based in California and with a list of celebrities as its customers.

While the jeans business was not new for Gene Montesaro and Barry Perlman when they launched Lucky Brands in 1990. They had been friends forever and had sold jeans together in the early 1970s, pre-washing them at the Laundromat. After a stint with Bongo, Gene got back with Barry and started a new jeans company founded on the spirit of great fit and comfort. After ignoring advice not to put the Lucky You signature on the zipper, an indication of the founders' sense of humor, the company's sales took off and Lucky brand jeans is still growing.

The jeans are inspired by the vintage looks of rock and roll in the 1970s and their sometimes irreverent sense of humor. However, the classic look of the jeans when combined with a great comfortable fit has customers jamming their 150 company-owned stores or major US retailers for the Lucky Brand jeans as well as other clothing lines to match the attitude of the founders.

The small, medium, large and extra-large inseams make finding a perfect fit easier whether in classic or boot-cut styles as well as longer rise length in the classic ride fit. They are available in dark wash, light wash and distressed wash styles, with slim, standard and relaxed fit. The rise is also part of the great fit of the Lucky Brand jeans and is available in low rise, mid rise and regular rise.

For the ladies, the fashions are available in mid rise, low rise and ultra low rise as well as boot cut, straight cut and flared leg styles. The pre-wash options are the same as the men's styles and the company's associated fashions include dresses and skirts as well as tops, sweaters and jackets. Putting together a vintage pair of well-fitting jeans with other classic styles may be fitting of the Lucky You signature on the zipper.

There are also shorts, jeans and T-shirts for boys and girls, bringing the style and comfort to the whole family. From babies, toddlers and kids through adult Lucky You Brand can fit the entire family in the latest design offering and styles.

It is not just the look and fit of the jeans that has helped the company's rapid growth in less than 20 years. Part if its success is based on the attitude and the refusal to compromise in their beliefs about what makes a good pair of jeans. It was that attitude that went against the advice of putting the unique signature on the zipper, where it gave their attitude new meaning.
About the Author
Jeff Carlisle is a freelance editor for Lucky Brand Coupons. Read more and find great deals and discounts on Lucky Brand Coupons products at http://www.CouponCart.com/LuckyBrand/index.aspx.
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