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Package Information Creatively For Fun And Profits

Nov 2, 2007
Got knowledge? Got an enthusiastic target market? Then there's no reason to stick to books, ebooks, audios and videos to convey your expertise. Many more creative options abound, and give you the chance to entice an unsure buyer to make an initial purchase as well as have something appealing for followup sales.

Creative packaging also gives you a significantly better shot at magazine and web publicity. Years ago, for example, I reformatted the contents of an audiotape as a 10-installment seminar on colorful postcards. Entrepreneur Magazine thought it was cute, and ran a little story about my inventive new product, "The Procrastinator's Penpal," with a photo and my contact information.

For each creative packaging option, I've provided links for resources or examples.

1. Reminder Cards

Imagine colorful, well-designed "cheat sheets" that lots of people would find it useful to refer to often, and you have a product. Years ago I repurposed a sidebar from my book Persuading on Paper into a proofreading checklist. I printed it out on one sheet of good quality paper, both sides, laminated it and included it as a component of an information product kit.

Bankers Online sells a colorful, postcard-sized reminder card on the telltale signs of bogus IDs in packs of 50 for easy reference by tellers and other bank employees. The more highly designed such items, the less temptation buyers will have to snitch your idea and duplicate it on their own. You're best off going with a printing company that specializes in postcard production for this printing this type of card cost-effectively in large quantities.

Laminated Reference Guides - http://www.barcharts.com/
P.L.E.A.S.E. System Reminder Cards - http://www.bankersonline.com/store/product_info.php?products_id=397

2. Posters

Posters are as popular today as they were when you were you were in college and for the same reasons - they can decorate a wall and convey a message better than anything smaller. They can also serve as larger-than-life-sized reminder cards. Nearly anything amusing or educational can be made into a saleable poster.

Special poster printers can create full-color posters for you in bulk for resale, while Cafepress and Zazzle are suitable for creating posters in ultra-small quantities or on demand.

Cafepress - http://www.cafepress.com/cp/customize/product.aspx?clear=true&no=54
Zazzle - http://www.zazzle.com/design/

3. Puzzles

Just about any kind of puzzle you can buy ready-made, you can also commission as a puzzle containing content that you specify. That includes jigsaw puzzles, crossword puzzles, word-search puzzles, Rubik's cubes, mazes, word jumbles, cryptograms, etc. Sell thematic puzzles with insider clues or content one by one or in a collection.

Crossword Compiler Software - http://www.crossword-compiler.com/
Custom Jigsaw Puzzles - http://www.jardinpuzzles.com/jppuzpic.htm

4. Stickers

Stickers in your product line can be humorous or practical. The category includes bumper stickers, stickers intended as labels, warning stickers, name tags, promotional messages, indicators of credentials or affiliations, reward stickers for kids, business reminders and more.

Custom Made Stickers - http://www.websticker.com/
Personalized Bumper Stickers - http://www.timsbumperstickers.com/

These ideas just scratch the surface of the possibilities! There are at least 97 more options for creative product and service formats in which you can package and sell what you know.
About the Author
Marcia Yudkin is the author of 6 Steps to Free Publicity and 11 other books. This article is excerpted from 101 Ways to Turn Content into Money (http://www.yudkin.com/contentintomoney.htm ) and her home-study course on becoming an information marketer: http://www.yudkin.com/informationempire.htm
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