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Submitting To Article Directories

Nov 3, 2007
To all freelance writers and internet marketing home business individuals out there, now is the time to start digging up those article freelance writing skills to use as a part of your internet marketing strategy. With modern communication technology comes the popularity of information based marketing and the ability to submit your publication to article directories, this is a very effective technique in getting targeted prospects to your website and converting them into buyers. This is why this type of internet marketing is gaining popularity.

There are already many tools that people can use to make the process of distributing their information and expertise more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story. Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them : With this strategy there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one reason why you write, and that is to inform your audience. If the publication is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them. You need to figure out first how to get people to read what is in your publication, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing and the use of article directories : You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles? Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.

Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits. But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that you serve the function that you intended your writings to have.

3. Publishing content that does not help your readers : Maybe in the process of writing publications, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine. Guess what? Not all article directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.

You can double the number of sites you can submit to by writing publications that the article directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the information that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.

In the end it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure with the layout of a feature article with the use of article freelance writing experts from a little extra time making quality content. It will be your choice. You may not be aware of the fact that an publication submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
About the Author
Stephen C Campbell (MBA, MSc) is a business consultant and internet marketer who runs a successful article directory at

http://www.readandsubmitarticles.com/
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