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To the Internet and Beyond

Nov 3, 2007
The decision over whether to take a normal brick and mortar type of business to the internet has plagued many business owners for a very long time. So deciding whether it is a good investment for your company is something that is quite easy to struggle with. Making the right decision often means that you are going to have to accept that technology plays a large part in communication now, even if it is something that you are not personally comfortable with.

Consider that having a webpage for your business is just like another form of advertisement. It gives you a site that you can link to your local chamber of commerce, Better Business Bureau and any other business organizations in your area. This makes it the perfect tool to use to really help spread the word about your business. For less than $50, a year you can purchase a domain name and a basic hosting package that is enough server space and bandwidth to support a small website and keep your name out in the minds of people looking around on these other websites.

This is a great step for beginning and young businesses as well. While you may not have a desire to do sales online for your business, you may be surprised at how many potential customers will look for a website to gain some insight into your business and product before ever doing actual business with you. From a website, potential customers and clients are able to read up about your product, your prices, and even your business philosophy and learn about you at a time that is convenient for them, and without having to deal with a potentially pushy employee.

Your business is on display on the internet, ready and waiting for anyone with a computer and internet access to look at and learn about. This makes it a great option for people who are looking at just passing along product information or business information, and even for those who are looking to set up a complete sales center on their website. Think about it in terms of financial aspects, what other advertising can you get for less than $50 that is active and readily accessible for an entire year?

The internet is one of the most powerful communication machines around today, keeping your business from an online presence can often be a very bad financial decision that can cost you potentially thousands in sales as well as increased labor costs because your employees have to answer all of the smaller questions themselves rather than closing deals and making sales. As a customer which would you prefer, talking to a sales clerk, or having the ability to look around a website at your own pace and gather all of the information you need to decide if you have found the right company to do business with.

For many the choice is clear, having a small website for their business is as essential as having a telephone. The size of your website can vary depending on what you wish to have, and how much you want it to do. Just consider that overall for the money, a presence on the internet is overall one of the cheapest forms of advertising you could ever do. With the potential to be seen by millions of people, it is also one of the widest reaching advertising methods you can choose. Large or small, from 1 employee to 1,000 employees there is a place on the internet for all business owners alike.
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