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Search Engine Optimization Essentials

Nov 4, 2007
If you have interest in doing business on the internet, one of the first things that you need to understand is search engine optimization. When someone does a search on a particular topic and your site comes up at the top of the natural search results, you can be sure that you'll be getting plenty of traffic. The key is learning how to make sure that the traffic is appropriate to your site.

It is incorrect to believe that all you need to do to get your search engine rating up is to put a list of keywords on your site. Search engines are growing considerably more sophisticated and though such tactics might have worked a few years ago, they certainly will not work now. Now, search engines look for a wide variety of factors to make sure that your site is the one that the web surfer is looking for.

Search engine optimization does involve using keywords, but more important, it's about using them wisely. Ideally, the words should be in context, like in a piece of text or in a glossary. One way to improve your search engine optimization is keep a small library or index of articles relating to your service or product up at your site. Similarly, an industry-specific glossary of terms is another possibility.

Writing articles can lead you to another form of search engine optimization, that is, that of link building. Link building occurs when a website links to your site and you do not link them back. Good link building is a factor that search engines use to rank web sites, and you can definitely improve your ranking through making sure that your site is linked in different places. Submitting articles to archives like ezinearticles.com along with a small link to your website at the bottom of the article one technique that you can use to increase your ranking with the search engines.

One of the most important things to do when it comes to search engine optimization is to figure out who exactly is coming to your site and why. You can learn a lot when you use a program like Google Analytics to figure what search strings are bringing people to your site; you may find out that the majority of people coming to your site are interested in something else altogether and leaving in short order. You may find out that poorly-worded writing is working against you in terms of bringing the wrong sorts of surfers to your web site. Once you've figured out what might be wrong, you can start putting it right. Wordtracker is one program that you can use to find out what keywords are perfect for your site, and the more information you can give to a program like that, the better your keywords will be.

The best and easiest way to use search engine optimization is to make sure that you have a lot of content on your site, whether it's through articles or glossaries. Make sure that people don't feel cheated when they come to your site, and make sure that they have a reason to stay and browse!
About the Author
Ben Norman is the MD of UK search marketing company Impact Media Ltd, specialists in Search Engine Optimization . Impact Media work with a wide range of businesses helping them to make more money from utilizing the search engines natural & paid search
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