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Track Your Email Marketing Campaigns With Autoresponder Tracking Features

Nov 5, 2007
In business, every decision you make should be based on facts. This process can be difficult, but in the world of ecommerce this can be accomplished relatively easy by using tracking software, tools which are specially designed to track, for instance, how well your advertising campaigns are doing.

There are various autoresponder programs offered on the internet today. However, not all of them offer complete tracking abilities. Before signing-up with an autoresponder service or purchasing an autoresponder software, you need to make sure that the tracking features are already provided. The features will give you the ability to measure the effectiveness of your email marketing campaigns.

There are several types of tracking features which are usually provided by a reliable autoresponder service or program. One of the most popular is a tracking tool to help you monitor how many clicks you have received so far. This can be accomplished by entering the website address that you want your subscribers to visit, and then the autoresponder generates special URLs that you can insert in your messages.

The tracking feature above can also be used to find out the number of subscribers who have downloaded an ebook or software. Autoresponder plays a vital role in building potential customers' interest and excitement. This email marketing tool is often used to let people preview a product. For instance, if you have developed an ebook, you can use your autoresponder to tell your subscribers about it and let them download several chapters of your ebook.

Another tracking feature that can be found in many popular autoresponder services is the one that allows you to monitor the number of opened messages. By being able to track how many emails that have been opened, you can make better decisions in choosing your email subject lines. Compelling headlines will draw attention from subscribers, making them feel excited to open your emails.

Some quality autoresponders today also include a feature that allows you to set up different autoresponder addresses to track different marketing campaigns. Of course you can also use your own domain names for this purpose. You can then monitor the results of each campaign such as how many clicks you have received through the control panel of your autoresponder service account.

Some popular autoresponder services can generate easy to read reports. The information allows you to find out what is working, and what is not working. You can then change or remove campaigns or messages that are not doing well. It will essentially make your email marketing much more effective and profitable.

Once again, if you want to sign up with an autoresponder service, you need to make sure that it has already provided the tracking tools above. In addition, don't forget to take the time to read the instructions to learn how to use the service effectively, including how to make use and to set up the tracking features provided. If there is a manual or help file for your autoresponder, read it carefully. The more you know about the service, the more prepared you will be to perform various marketing tasks with it.
About the Author
Heris Yunora ImmediateReply.com -Tips to find a reliable autoresponder service and how to make use the email marketing tool effectively.
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