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The Single Reason Why Buying MLM Leads Will Wreck Your Business

Nov 5, 2007
Learn How To Generate Your Own Free, Unique, And Best MLM Leads Who Will Call You First For More Information.

Stop Buying Opportunity Seeking MLM Leads.

If you're looking for ways to grow your MLM business, then you must not follow what others distributors do, buy opportunity MLM leads.

Buying these type of leads for $5, $7, phone interviewed, real-time, double opt-in leads will without a doubt render your business in bankruptcy in the short term.

There are basically two types of MLM leads you can use to grow your home-based business:

1. Buyers mlm leads.
Make the best leads to grow your business. These are people who have shown a propensity to consume like products from the one you are marketing.

Humans are creatures of habits and by focusing on marketing to people who have already bought similar products, you can have a better shot at demonstrating value for the exchange of cash.

2. Response mlm leads.
For the most part these MLM leads are people who answered an ad the previous evening for an off chance to earn a free toaster.

These are the MLM leads that upline use in their coop programs to suck the money out of your pocket and put you right out of business.

Coop MLM lead programs based on radio/TV advertisements are nothing more than a way for your upline leader to get his MLM leads for free. In fact, in some MLM organizations, the upline leader not only he manages to get his this MLM leads for free passing the cost to you, but also he also manages to profit from it, thus converting his MLM lead program into a profit center.

When you buy these types of leads from your upline leaders or participate in lead co-op programs you throw your money away because these leads are so expensive compared to their responsive rate.

Even if you manage to get recruits into your business, the minute they fail to make any money from the business, they will simply quit leaving you with wasted investment dollars and a feeling of frustration.

You'd go broke long before you put your business at a profit. This factor is one single reason why distributors fail miserably in network marketing.

Not knowing how /where to find prospects interested in their products. The natural implication is that the most expensive a lead is, the better quality the lead is.

Some MLM lead brokers often time, sell the notion that these people are looking for an opportunity and are ready standing by to listen to your business opportunity and are ready to join in.

Imagine if the quality of these brokers' leads were as good as they say it is, why don't they just use these leads to put them in their own businesses.

Why would the brokers or even the upline leaders even sell you these leads when they could easily use them to grow their own organizations?

The hard reality of this business is that ready-to-join leads don't exist. Rarely anyone is able to put his business into profit using these highly hyped-up, expensive MLM leads.

Why you won't succeed with these MLM leads?

Good question.

1. Most mlm leads are sold many times over. If you were to call these leads, you could find out that a few other marketers have already made calls to them and depending on the frequency of these calls, you could find yourself annoying your leads.

2. Opportunity seekers leads are expensive. To put the mathematics of marketing on your side, you would also need to talk to hundreds of prospects at very affordable price/lead. The usual cost of opportunity seeking leads will not allow you to add the mathematics on your favor without breaking your bank.

3. Opportunity seeking MLM leads are all hyped-up leads because there is not a single person who has not been pitched about some business opportunity in the past. Everyone is searching either actively or passively for a better way to generate income.

A lead that can be compared in terms of his desire for "opulence" with just anyone else off the phone book, why then pay such an outrageous amount of money for it when you can just use the phone book to get them?

There are many things to learn as you build a network marketing business. Finding leads for 10, 12, 15 cents each is essential to put the marketing of mathematics on your side.

If you were to do an 180 degree turn and instead of marketing your opportunity to make a bunch of money, you were to market your products or services, then you could have access to a web of leads based on the consumption of these products.

As such you can find any lead brokers that caters to your niche. Weight loss leads, coffee drinkers leads, travel leads, medical/dental plan leads, etc. These leads are offered in the market place for as little as 10 cents each.

Learning where and how to find the best leads of people who are interested in purchasing your products or services is of paramount importance to your business, in fact potential consumers make the life blood of any home-based network marketing business.

If you're serious about building a home based business in network marketing, then you must figure how to get the best quality of people who are looking for the products or services you are marketing.

Here's a million dollar question?

If You Must Create Your Own Audience For Your Products As A Way To Grow Beyond Your Warm Market, Where Do You Find MLM Leads Of People Who Are Interested In What You Have?

Good question, right?

There are two ways to do this:

A. Resource to an mlm lead broker.
Work with a honest lead broker who would stand by his leads and make sure that these leads are based on the products or services you're marketing. A good broker should allow you to sample a small size of his database and allow for exchanges in cases of a high disconnect rate, wrong numbers, etc.

B. Create the mlm leads yourself.
The best quality lead you can get is the one you can create for yourself. By setting up a lead capture page, bringing targeted traffic to that web site, and putting a series of messages in front of that prospect, you can create, manage, and market your products to that prospect who has shown an inclination to consuming your products/services.

Using a lead capture page on the Internet is similar to what lead brokers use to generate the opportunity MLM leads which in term, they sell to you at such inflated price.

There is a lot more to using the Internet to generating your own MLM leads to grow your business. The steps above are just a synopsis on how to do that.

Bottom line, your cost of acquisition of a new customer or distributor must make financial sense in the grand scheme of things, otherwise your business bleeds and eventually you could be forced out of the business like the rest 90% of distributors who do so every year.

Don't be part of the pack, learn the skill set of a marketer so that you can put the marketing back into your network marketing business.
About the Author
Read other MLM Techniques on how to put a home based business into profit.

Wil Chirinos is an MLM instructor who helps network marketers avoid the traps of MLM. To learn about his Guaranteed MLM Training Program you can access his brutally honest MLM Insider Report and subscribe to his newsletter.
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