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How Can Email Marketing be a Business?

Nov 7, 2007
Many people think that email marketing has lost its power due to the new laws. However, the new laws have actually helped those with newsletters and those using email marketing. It has forced publishers to write quality newsletters and to treat their subscribers with the respect that is due to them. Before the laws were in place, there were many publications that were just advertising machines and much of the sales copy was of poor standard.

Now publishers and businesses are realizing the true value of their subscribers and treating them like the VIP's they are. This means that email marketing is of better quality and more effective. Visitors can subscribe to newsletters with confidence that they will not be bombarded with advertisements as soon as they sign up. You will get more website sign ups and a better open rate for your newsletters.

The only problem now is the vast amount of email filters that sometimes eat up your important mail to your subscribers. It is important to alert your subscribers in your initial welcome or confirmation email, and give them instructions on how to white list your mail. It is also vital to your email marketing campaigns to have a good reliable auto-responder, which is user friendly. Use good subject lines that will encourage readers to open your mail and will not be caught by the spam filters.

List building: using good methods of list building is the key to your success with email marketing. It is critical that you gather highly targeted subscribers to your opt-in lists. Use methods that will help you pinpoint your special niche market so that you can ensure the best possible open rate and response from your list.

3 Methods of email marketing:

1. Newsletter: Your free newsletter is your most powerful form of email marketing. It will achieve a few things. One, it enables you to build a large responsive opt-in list. Secondly, it will allow you to develop a strong business relationship with your subscribers. Thirdly, it will allow you to build other important and profitable business opt-in lists.

2. Mailers: mailers are a very profitable and easy way to automate your income. You set up an auto-responder sequence on your auto-responder. The intervals between mailings will be up to you, depending on what, to whom, and who you are promoting. You can use this for a new product, backend selling, or pre-selling information. The mailer can be directed at leads that ask for more information or old customers.

3. Announcement lists: You can make multiple lists for different purposes. One of the most fun and profitable is an announcement list. Some of your subscribers will be actively searching for new products and this list is a tailor made for them. This list will alert subscribers about any new product you are promoting, and of course, to sweeten the pie- a special discount just for them.

Email marketing is still a great way to market. You just need to take advantage of the new technology that helps you to get your mail past the spam filters. One word of warning, never send email to those who are not on your opt-in-list. This is labeled spam and can get you into a whole lot of trouble. Plus, it will ruin your reputation as a business person.
About the Author
Learn exactly how Zack Thompson can help you grow your business.
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