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Network Marketing Leads-The Downside to Using Them

Nov 6, 2007
It was funny how I came to this revelation, if you want to call it that, about buying network marketing leads.

I've been in the network marketing industry for about three years. Not a very long time by some peoples standard, but a long time considering that most people try their hand at it and then fail-vowing never to try it again.

So, I could say that I have enough experience to know the ins and outs of this industry. I also know most new people choose to build their business with network marketing leads.

If you've been in this industry any length of time, I'm sure you've been told that the only way to build a business is through your warm market and/or through buying network marketing leads.

It's true that you can build a business via leads. It's also true that most newcomers into this industry don't have enough experience to convert those leads into distributors or consumers in their business opportunity.

Very few people will be good enough at the beginning to make a profit at recruiting from network marketing leads. It takes time to get good. The problem, however, is that some people can't afford the time it takes to get good. Are you in this category?

In the meantime, while you are trying to get better at prospecting with these leads, and buying more and more of them, at the same time you are trying to keep up with the other expenses of running your business i.e. autoship, business brochures, CDs websites etc.; your expenses start quickly mounting up higher than your profits!

To make matters worse, some people, (do I dare so most?), market their business only one way. If they are buying leads, then they usually build their business solely on that-but they're not good at it and they don't make any money. Does that sound like you?

Let's take this a step further. Not only are your expenses mounting up, and profits are practically nonexistent, but you continue to buy the most expensive network marketing leads because your upline says you should; never mind the fact that you didn't call the last expensive batch of leads!

As you go on, the expenses keep adding up, and you can't get enough people into your business to justify buying the most expensive leads, but you continue to do so hoping things will change-but they don't and you get so frustrated that you quit your business altogether. Is that you?

Then the blame game starts. You blame the leads, you blame the business opportunity, and you blame your upline. You eventually get around to laying blame to where it really belongs-you.

Buying network marketing leads can add up over time, almost to the tune of hundreds to thousands of dollars-before you ever get good enough to recruit from purchased leads and make a profit.

You must have a big enough budget to sustain you as you build your business this way. You should also be marketing your business other ways besides buying leads and cold calling them. Remember this is the downfall of many entrepreneurs. You shouldn't market solely one way at all.

If you're getting sick of buying network marketing leads, it could be because you are relying to heavily on that one form of marketing to build your business or it could mean you just plum-outright don't like cold calling strangers.

Either which way you must decide what other marketing techniques you can use in place of or in addition to your lead calling. Quitting should not be an option because you don't like the marketing methods that were taught to you. You must discover the many other ways you can build your network marketing business. A well-rounded approach is the best approach to building your business.
About the Author
Know the secret to making money in network marketing? You can find out by visiting: Network Marketing Success

Corrisa Malone is a home-based business entrepreneur.
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