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Corporate Apparel

Nov 11, 2007
The right kind of clothing on the employees is the first and most powerful impression creator for clients and associates alike. That is the reason why corporate apparel is also known as power dressing. You need to dress up your employees in company uniforms to look powerful, just like you want your brand to be. And you can achieve that only with the right kind of corporate work wear.

Corporate clothing can make your employees look suave and dignified. Think about dressing them elegantly. Men could ideally wear a subtle colored full-sleeved shirt with sharp V-collars, which can be coordinated with suits or jackets when needed. Their corporate apparel must include sharp-creased trousers in a color that either complements or offsets the color of the shirt. The loops of these trousers must have broad loops to allow for their belts to pass through. Women would have a similar kind of corporate uniform, but they could do with skirts instead of trousers. You could of course use different colors for the women's and the men's corporate work wear.

Accessorizing the corporate clothing is important too. You can opt for belts, wristwatches, handkerchiefs and shoes and socks for your employees. Keeping a uniform code of corporate apparel for your employees makes the workplace more regulated and dignified. It automatically improves the work output of the place.

Once you have decided what kind of outfits you need for that corporate look, you have to see how can personalize the clothing. This is very important because, as an intelligent entrepreneur, you must always make an attempt at branding your image. If you already have a logo, you can get that logo embroidered onto your corporate uniforms. Give the logo to the manufacturers or stockers of the corporate clothing. They will digitize the logo and then get it worked onto the uniforms. With present day computerized techniques, embroidering logos has become a very elaborate art, and you can get high quality logos sewn on to your company uniforms.

You can also brand your company uniforms with your corporate colors. Just the colors without the actual name of the company written on the corporate work wear could also be a good option to customize your company uniforms. If you are looking at making your corporate uniforms look more personal, then you can get them screen printed with your company's logo.

Corporate work wear does not just imply business uniforms that are worn in the office. It also includes clothing worn for other company related events, like sports jackets, golf wear, Friday casual dressing, etc. When placing orders for your corporate uniforms, if your budget allows you, you might also invest in some of these other corporate work wear for your employees. That will make sure your employees will carry your business brand even when they are not working at the office.

When your coworkers where corporate apparel with the company logo, there is a sense of pride from all members of the team. Customized corporate apparel can bring company's even closer together. The pride in the company can also spill over to the local community because when employees are out and about they are showing their corporate pride and marketing the company you work for.

So take all opportunities to market your organization to all aspects of the community. Corporate apparel is a strong opportunity to market your organization.
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