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What Are The Skills And Behaviors Necessary To Be A Dallas Wedding Planner?

Nov 12, 2007
What are the skills and behaviors necessary to be a Dallas Wedding Planner?

Attitude and Appearance

Your appearance and attitude are almost as important as what you know and are of primary importance in the interview process. Attention must be given to a neat, clean and well-groomed appearance. When presenting yourself as a possible Dallas Wedding Planner to a prospective client, the confidence you display will only solidify the value of your services. Attention to detail in appearance will exude your abilities to carry out the various tasks associated with planning the event. Dressing conservatively but chic will bring you one step closer to closing the sale before you've even said a word!

Communication Skills

The successful Dallas Wedding Planner will be able to communicate not only with wedding industry professionals, but also with various family members and will be able to be a good listener and arbitrator while being tactful at the same time.


Integrity will be revealed by testimonials from previous clients and wedding industry professionals. True integrity is a history of being honest, reliable and fair as developed in relationships over time. Adhering to a strict code of ethics is also paramount to establishing the integrity necessary for a successful career in the wedding industry.


The successful Dallas Wedding Planner is able to suggest ways to assist with the bride's budget in cutting costs. They can also assist with any aspects of creating something other than a "cookie cutter" wedding. Reading various magazines that are not wedding-related will help the Dallas Wedding Planner to look "outside the box" for ideas to be presented to clients to make their wedding a one-of-a-kind event.

Responsibility and Perseverance

A responsible Dallas Wedding Planner can be trusted to make moral or rational decisions and stand behind them even in terms of conflict. They will also follow through with promises or statements under any circumstances or pressures.

Business Skills

The ability to handle business matters such as time management, accounting, marketing and budgeting are skills that are mandatory in this profession. Should you need business skills, local community colleges offer courses in small business administration through continuing adult education.

Your Position as a Dallas Wedding Planner - Primary Occupation or Part-Time Job

The decision to be a full or part-time Dallas Wedding Planner is yours to make. There are advantages and disadvantages to both. Knowing these pros and cons will help you to make the most informed decision that works best for your situation.

Primary Occupation

As a full time Dallas Wedding Planner, all of your business hours are dedicated to wedding planning. This means you are available during normal business hours to attend appointments, to answer telephone calls and to handle email correspondence. Your hours of business allow you to tend to business with other wedding professionals and with your clients. You are able to attend continuing education courses held during business hours as well as daytime networking activities.

The disadvantages of a full-time wedding planner are primarily the disadvantages of being self-employed:

A steady income is not guaranteed
No insurance benefits

Part Time Occupation

The advantage of being a part-time wedding planner is that you can hold down another job. This will allow you to have a more reliable income and the structured hours you may need.

The main disadvantage of wedding consulting, as a secondary occupation is that there are limited hours available to devote to clients and to the planning process during normal business hours.
About the Author
Shari Johns is the owner and founder of As you wish... wedding & event planning of Dallas. She has been a Dallas Wedding Planner for 6 years & founding AACWP member.
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