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Improve Your Natural Search Engine Positions

Nov 13, 2007
Putting up a good website that describes your product is only the first part of getting good online business. More and more business are putting up an online presence, and to make sure that you can compete, there are several things that you need to keep in mind. If you're hoping to boost the traffic of your site in a meaning way, you need to worry about improving your search engine position!

Think about the fact that fifty percent of sales that occur on the internet are preceded by the use of a search engine. More often than not that search engine is Google. When people do searches online, there is a good chance that out of the list of results that they receive, they never look much beyond the first page. Often, they never look much past the first three or four results! What this means is that the higher you can get your listing, the more likely you are to get prospective customers to your site.

When thinking about improving search engine positions, you need to be aware of the way that Google ranks its search results. The Google search engine is actually fairly sophisticated and it uses a number of different factors to rank its search results. The two main factors that you have control over are the keyword density of your site and where it ranks in terms of link building.

When you have a high number of incidences of the words that people use to search, you'll have a higher ranking on the search engine results. However, it is important to remember that simply repeating the words over and over again on your site will not get you the hits you need; in fact, it will probably work against you. Google does search for relevancy, and unless the words are used in context, your site won't benefit from it at all. There are several ways to build up the keyword density of your site. You can create a repository of articles regarding the topic of your service, or you can even create an industry-specific glossary. These are both valid methods that people use to draw search engines to their site and improve their traffic.

Link building is another thing you can do to improve your position on the list of search engine results. The Google search engine will actually rate your popularity with other websites; the more sites that link to you without you linking to them, the better your rating will be. While you will get links if your site is full of good information, there are still several ways that you can help this process along. For instance, hosting things like online quizzes can help you with link building. Putting up good information that is hard to find anywhere else will always get you links, whether it is a mortgage calculator or synopses of new television shows.

Put some work into raising your search engine position. You'll find the results are worth every bit of effort you invest!
About the Author
Ben Norman is the MD of UK search marketing company Impact Media Ltd. Improve Search Engine Positions by utilising the search engines natural & paid search results.
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