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How to Write a Great Article Title

Nov 14, 2007
The first step to writing an irresistible article is to create a clear and simple title that includes prime keywords that will be sprinkled throughout the article. Keywords need to be reiterated throughout the body of the article at about a 2-3% density rate. If you have an article of 500 words in length, then a combination of your keywords/keyword phrases should appear 10-15 times.

Why Focus on a Great Article Title?
A great article title may take only seconds to write, but can draw visitors to your site for years to come. It is time well spent to focus on the title to make it short and to the point; including important keywords. Anytime a viewer uses a search engine to locate information on a given topic they use one or more keywords to narrow their search.

Creative Titles
Catchy, creative titles commonly seen in magazines are wasted on the Internet. The key to writing a good article title on the Internet is to use terms that people would actually use in a search engine. You need to cut out the cute and fluffy stuff and focus on the meat of the article. A clear, concise title speaks volumes. You need to tell the reader what the article is really about. Don't mislead readers with tricky titles. A well focused article with popular keywords and important information can easily be overlooked without a proper title.

Use Search Engine Terms in Titles
Search engine optimization involves using very specific keywords to draw attention to your articles. SEO keywords need to be sprinkled throughout the title and the body of the article itself. The title should define the main ideas presented within the body of the article. It should match search engine phrases. The more specific keywords you use in your title, the more traffic will be driven to your site.

Use popular keywords to attract search engine traffic to your website. Even on the largest of websites, a large majority of the traffic is brought in through keyword searches. It is unlikely that any amount of marketing or networking could outweigh the difference a great article title makes.

The other great thing is that you can combine other tactics for driving traffic to your site with a great article title. Combining several tactics like networking to draw traffic is essential for building a successful website.

Titles That Get Noticed
The key to becoming and remaining successful on the Internet is to find a way to get noticed. No one will read your article unless they are intrigued by your title. A great title is peppered with high-ranking keywords or follows one of the following patterns:

State a question within the title
Post a warning
List (top five, top seven or top 10 list)
Write a how-to article
Expose secrets
Debunk myths
Provide informative guides

Any one of these tactics can be used to generate interest and entice readers to click on your site to find out more information.

Specific and Unique Keywords
A great article title includes very specific keywords. Be as specific as possible to nail down the topic of your article and provide keywords that are searchable. A unique keyword is specific enough yet not so overused that your article would land many pages deep into the search engine results.
About the Author
Tiva Kelly is the Head of Article Coaching at article marketing. She offers advice and support to authors at Article Marketer, a highly popular article distribution service. Learn how to market your small business when you submit articles through Article Marketer.
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