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Have You Been Dugg?

Nov 14, 2007
For any Webmaster that keeps a keen eye on their site analytics, and all the good ones do, it is always a pleasant surprise to see a new and unexpected source of traffic. Until recently, unless you owned a technology based website, it was unlikely you would have seen Digg as one of those emerging traffic sources. However, the whirlwind popularity of the service has seen it delve into new depths and open its community based website up to a much broader range of categories.

Digg has long been a phenomenon with websites in the technology industry. A well written article can be submitted by anybody for review, and other Diggers read and rate the article. The more Diggs an article receives, the higher up the list of articles it traverses. Reaching the front page for a topic can see a sluice of traffic hit your site in a short space of time while the coveted front page could virtually bring your hosting server down single-handedly.

So, How Can A Website Take Advantage Of Being Dugg?

The first thing to do is to ensure that your site is properly optimized to convert the visitors you receive. The Digg effect will only normally be in full flow for a day or two so act quickly if you haven't already optimized your content for conversions.

In order to ride the wave a little further, you could add social bookmarking buttons to the page that has been Dugg. There are other popular social popularity sites such as Sphinn. Add social bookmarking buttons as well. If your site has a lot of good information that Diggers see when they visit, you could gain a good number of regular visitors through your bookmarking.

Add a Digg button to your other pages. People interested in the topic you have written about will navigate around the various pages of your website to find more useful information. If they have come from the Digg website then at least some of them will be willing to click the Digg button on any other good articles. You could greatly multiply the traffic you receive.

What If You Haven't Been Dugg?

Digg and other social sites have become massively popular. When many people are looking for information on a specific topic they will use these sites to find relevant articles. Write good content that is appealing to readers, add social bookmarking and distribution buttons to your pages, and get Digging yourself.

To some extent it goes against the values of the Digg site to submit your own piece, but as long as you don't get carried away and only submit it yourself once it can help to give your piece the exposure it needs. Loyal readers of your website that also use Digg will click the Digg button if they like your article and so the popularity of your piece begins to grow.

Fresh articles with new ideas that are well written tend to get Dugg more often than those that are nothing more than rehashed information. Even adding a new slant on an old idea or adding some controversy to an already popular topic can help to create the stir that you need.

Digg It

Digg, along with other social websites, have become massively popular with surfers. They present a convenient and simple way to read useful information that is pertinent to a particular topic. By having an article or page Dugg you could be riding high on a wave of targeted traffic for several days. It's even possible to Digg your own articles in the first place, although we don't encourage abusing the Digg system.
About the Author
Omaro Ailoch is a senior software engineer, an entrepreneur and the founder of OC IT Services a highly skilled California based web development, design, and search engine optimization firm.
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