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Top Tips for Making Your SEO Work For You

Aug 17, 2007
If you want your website to see ranking success, then you need to make sure that your SEO experts are doing their best to provide you with search engine optimization that keeps up with today's search engine requirements. What can you do to ensure this? Here are the top tips for you to know when your SEO is working for you, and when you need to reevaluate your optimization strategy:

* Be Realistic - don't waste your efforts or time on keywords that aren't specific. Something like "Internet Success" may sound very flashy, but who will use those words to search for your company. Instead, be precise about the keywords you use to optimize your site. "Internet Success SEO Strategy", "Internet Success Consultant", are all ways to make that term much more specific to your company.

* Think Beyond Today - remember that today's search engines don't consider a site optimized just because it has keywords in it. It takes a number of different elements, including regularly fresh content and lots of visitors. You will also need to think ahead about your business when you choose your keywords. Sure, "Pink Widgets Online" may seem like a great keyword today, but will it matter a year down the road? Even if you change your site's content today, it won't be indexed for another month or two - minimum - so you need to think long term when you search engine optimize.

* Change Your Text - this is important both for optimizing your current content and for creating additional content over time. Every page on your website should be search engine optimized with links and keywords. Sure, you may be very attached to your current content, but if it's only working for the customers who actually land at your site, and doesn't work for you to draw new customers through high search engine ranking, it's not worth the time it took to type it. Instead, if you truly enjoy your current content, use that as the foundation, and build a search engine optimized copy based on what you have. Furthermore, you need to consistently update and add to your site, encouraging search engine spiders to crawl your site frequently so that it achieves the high rankings it deserves.

* Refresh Your Strategy - as Google finds new ways that webmasters are using to manipulate the search engine ranking process, they continually upgrade the elements measured for ranking, as well as the weight those elements have in determining the actual rank of a site for a given search word. Therefore, it is important that you keep on top of this information instead of sticking to a single strategy that may rapidly be going out of date. This includes any SEO experts you may be hiring. Make sure that they are keeping up with the latest in SEO strategies, and not sticking to the one they like the best even if it is no longer current.

* Stick to I! - SEO is something that you have to keep up as long as you have your website. This doesn't mean that you need to spend every waking minute updating your site, but it does mean that you will need to keep up with maintaining the search engine optimization of your website for a few moments every so often. If you can't do this yourself, then it is worth it to pay a good quality expert to do it for you.

* Measure Your Success - When you start really applying your different SEO strategies to your website, then you will need some way of measuring your successes and lack thereof. Don't obsess over the search terms that did or did not land in the top 10. Instead, look at your traffic growth and your conversions over time. This is the true indicator of your efforts.

* Know When to Say "When" - though you should be dedicated to your SEO efforts, you should also know when enough is enough. There is a limit to what is effective, and what is just overdoing it. Inform yourself about how much you should be applying to your own website, and stick to that. Instead of doing large blocks of effort, work a little bit at a time, gradually applying your upgrades, updates, and keywords.
About the Author
Mark Nenadic
Mark is the director and face behind FifteenDegrees-North, where you will find articles and resources to help with SEO,
marketing and Web design.
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