Home » Internet » Email Marketing

Maximizing The Performance Of Landing Pages For Your Success

Nov 17, 2007
Landing page, also know as: lead capture page or name squeeze page can give an effective way to build your list and make your internet marketing strategy in progress. Landing page serves as panel to ensure that a great numbers of email addresses from you potential clients or subscribers be included in your email address list. This is an effective marketing strategy that contribute even for the optimization of your website and generate huge traffic for it.

To successfully maximize the performance of your landing page, there various important things that are in need to be considered. Below are the following tips for you to be able to develop a successful landing page that will surely transform most of your visitors into subscribers.

Number 1 success tip is to deal a freebie or a gift in exchange for your visitor's email address. This internet marketing strategy is very effective to convince your visitor to provide their personal contact specifically in the form of email addresses. You can give your sample or special report of your product in exchange for their name and email address.

Number 2, put it to importance that the landing page must be designed professionally. When publishing your page, think of it like you are writing a sales letter. It is not necessary for you to have a sophisticated design or you have to spend an amount just to have this done, the most important thing to consider is to, being able to entice your visitors to provide their personal information for your list building.

Number 3, you have to remember always to make your landing page populated only by opt-in form and maybe essential disclaimers and terms- do not include unnecessary links that may cause your visitor to go astray.

Number 4 success tip is to Rub in the benefits of the digital gift you are offering more than a mere newsletter subscription. You can present your reports by audio and all other effective media.

Final reminder and conclusion, for you to be able to develop trust, you can indicate your hand-written signature or image of yourself explaining where you come from and how you can help your visitor by subscribing your free report on offer.

Tips presented to you, if followed, will surely give a chance for your business to be of great success. It is important to maximize the performance of landing page for your success.
About the Author
Stephen C Campbell (MBA, MSc) is a business consultant and internet marketer who runs a successful article directory at

Please Rate:
(Average: Not rated)
Views: 139
Print Email Report Share
Article Categories