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Five Reasons You Should Market Online

Nov 20, 2007
If you have a website you'll need to let the world know about it. This is called internet marketing. Ever since I committed myself to learning about the ins and outs of online marketing, my sales have dramatically increased. Marketing online is a completely different challenge than offline marketing but it has its benefits. If you want to take your website to a different level, drive more traffic, and increase your sales, you need to consider the benefits of internet marketing.

1.) First of all, with internet marketing, you will dramatically increase your world of potential customers and clients by simply having a web presence. With a contact email or web form, you have also proven to site visitors that you are reachable.

2.) Internet marketing allows you to network with people you would not be able to meet otherwise. Joining newsgroups and networking communities allow opportunities for sales that just would not have been likely to happen offline.

3.) You have complete control of your web image without your potential customers ever needing to see you in person. If you are concerned about maintaining a professional appearance, you won't have to worry about this online. You can slip over to your computer in pajamas, chat with your clients who live clear across the world, and never have to worry about ruining your business profile. How cool is that!

4.) Internet marketing offers a vast variety of ways to add clientèle to your business. With all of the many proven marketing techniques available, you are bound to find one or several that fit your desired level, and you can tweak these strategies and implement them any way you see fit. Be sure to create an internet marketing plan in which you may implement several strategies of online marketing such as: article marketing, blogging, podcasting, ezine marketing, press releases, and directory listings, just to name a few.

5.) Last, but not least, marketing online can become very automated, and require less of your time, focus, or energy, depending on the techniques you use. Not only is there software out there that can automate your marketing processes for you, but there are a world of marketing freelancers who are available for outsourcing, and can dramatically help your business. Try using auto-responders for your mailing lists, and never be afraid to outsource your work. There are ghostwriters available for article marketing as well as specialists in other marketing venues such as podcasting and blogging.

I personally have helped many businesses in the areas of podcast marketing and we've found the successes of their podcast marketing ventures to be exponential!

I'll have to admit, when I figured out how to market my business on the internet, I was ecstatic! All I wanted to do at that point was to help others jump start their marketing plans online as well.

These are just a few of the benefits of internet marketing. I am certain that as you begin to market online, you'll soon be able to add to this list.
About the Author
Demetria Zinga, M.S. is an internet marketing strategist, podcast consultant, and web success coach whose goal is to help the woman entrepreneur and work at home mom with web consulting needs. To find out more, visit Work At Home Mom University.
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