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Are You Ignoring The Search Engines

Nov 21, 2007
If you are in a position to be thinking about how to get your website more noticed and more relevant traffic, then its time to consider a managed search engine marketing campaign. If you are an internet user, even a casual one, you've already noticed how reliant you are on search engines to find things. With the size of the internet and the variety of material out there, the online is impossible to navigate without the use of search engines like Google, Yahoo and MSN. When you look at the natural search results that you find, it is important to realize that it is no accident how they got there!

Marketing via search engines is nothing new, but it has most certainly gotten more complex. In years past, the search engines merely judged how many instances of the search terms appeared on your site and if you had the most, you were guaranteed a top spot. Time has seen the search engines grow in sophistication, however, and now there are many different criteria used to judge which site should go to the top of the search engine results. Unless you are intimately familiar with the workings of the search engines, there is a good chance that your site will suffer for it. When you think about the fact that most people who use search engines never get to the second page of their search results, you can easily see why you should take decisive action.

Search engines use a combination of things to decide what websites should get good priority and because of this, your site needs to be up to its scrutiny. Not only does Google look for keyword density, but it will also look for things like context and usage. When you take into account the fact that things like how many sites link to yours without you providing a reciprocal link in response, it is easy to see how difficult it would be for a non-professional to juggle all of these things while still having the time to devote to their business. This is where people who make a living from managed search engine marketing come in.

Managed search engine marketing is a relatively new field, but it has turned into an important one for companies of all sizes. No matter what sort of services or goods you can provide, you will get a majority of your traffic and your customers from the search engines. Because of this, it is of the utmost importance that you make sure that the search engines are in fact working for you. An expert in search engine marketing can make sure that your website is optimised to gain a maximum amount of relevant traffic; it is important to note that people who are not experienced with search engines will often optimise their site in such a way that their traffic consists of people only marginally interested in their business. This greatly limits the amount of business that can be expected to come through this important sales channel.

At this point in time, getting your business relevant traffic and improved search engine rankings is essential. Make sure that your web business doesn't suffer from irrelevant traffic or no traffic at all by hiring a good search engine optimisation specialist.
About the Author
Ben Norman is the MD of UK search marketing company Impact Media Ltd, specialists in Search Engine Optimisation . Impact Media work with a wide range of businesses in the area of search.
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