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Creating And Using Lead Capture Pages

Nov 21, 2007
In today's generation there are many beginning entrepreneurs. With so much time spent away from loved ones people are trying to find new and useful ways to work from home. An online businesses success is determined a lot by how many visitors it receives daily. In generating leads for their product and services many people use what is known as a lead capture page.

Lead Generation is not an easy business, finding an accurate lead is a task that poses a great challenge for many business owners. After all who wants traffic when it is not making you any money? The use of a sales letter to peak and interest in visitors to the World Wide Web will give you a great shot at generating leads. These tasks will ensure that potential customers who are interested can request information, sign up for newsletters which will also start building your safe list.

Safelists are a list of your potential or actual customers that have already given you permission to use their emails, and deliver more messages. This is a great way to promote. Some business owners can manage their lists to help them know exactly what to send to the customer. If you have an eBook on information for start-up businesses you wouldn't want to send it to someone who is looking for music information. When you send out information to people on your safelist you want it to purchase the items so the more targeted the list and item the better.

Here are a few tips to keep you moving in the right direction:

Research your product: when you are creating a sales letter, lead capture page or any other marketing page you want to make sure that you know your product. Know the pros and the cons of the product and what you have to offer that other competitors can't offer them.

Create your sales letter: this is the exciting face that will bring your potential customers to your lead capture page. They customer must be drawn in enough to keep ready. They must hear short phrases that make them click the buy now link right away or read enough to do it later down the page. Develop a Lead capture page: When designing the Lead Capture page you can add your sales letter to it, manually or loading. There are several programs that will help you develop a good quality lead capture page. Some businesses use capture pages to get customer or visitors to sign up before the even gain access to the page! There are several ways to improve your chances of generating leads for your business just make sure they are the right target audience for your site or product.

Your focus of your page should be strictly to capture the email address of the user. You can use special types of pop ups which capture the real email address of your visitor. Of course they must agree to this and even better they should confirm their email address making the leads a confirmed opt in leads. This is the best type of lead because they have expressly shown interest.
About the Author
John Le Papillon is a lead generation specialist. He manages Interleads.net lead generation portal. You can find out more about lead generation techniques and even place your free ad on his lead generation site here.
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