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Think of Your Affiliate Program as a Small Piece of You

Nov 22, 2007
It is important to have a good affiliate program, for a variety of reasons. It makes it easier to increase your profit margin and make higher income for yourself.

Having an affiliate program can help you to reach into markets you may have never thought possible. The promise of commission gives your affiliates incentive to think of new and inventive ways to sell your product and motivates them to make the best effort they can towards garnering leads and sales for you. As such, you must remember that your various affiliates are an extension of you, and the things that they do may reflect on you and your business, either in a positive way or a negative one.

What does this mean to you? What it means is that you must run your program with the goals and integrity that you would like to see from another company. For this reason you must have a code of conduct and set of rules for all affiliates to run by.

Exclusivity for Affiliates

You want your customers to think that your product brand is as exclusive as possible. For this reason it is important that your associates and affiliates put forth that exclusivity. You won't have to worry about this being a problem if your brand is not broadcasted on every website. Customers want to feel that they are getting something special, and limiting the number of associates that you bring on may help to bring an exclusive nature to your program. Only let your product be promoted on certain sites, to give forth the type of image that you would want to see.

On the other hand, maybe you want everyone to be able to access your product. In this case, having as many affiliates as you can get can help to broadcast your product even more. However many affiliates you are able to handle is however many you can use. You don't pay for anything but results, so it doesn't hurt to have more people to work for you.

Rules and Regulations for Affiliates

Every affiliate program must have a set of rules and regulations that affiliates must abide by. These are the Terms of Service and they outline the requirements to become and affiliate as well as what is expected of affiliates. This should also outline what can happen if they fail to abide by the TOS and how they may lose their status.

Your TOS must include the things that you wish they would do and would not do, specifically as possible. Let them know what is expected of them, and things that customers will not tolerate. Consider things like:

Spamming. Spamming is against the law and should never be associated with your product. Define what spamming is for them so they know what should and should not take place.

Advertising. Never allow your affiliates to advertise on a controversial site where pornography, bigotry, or other things of that nature are tolerated. This can hurt your business, and somebody who does not know better may think that you and your company are condoning or promoting such behavior. Unless you are, it is best to refrain.

Employee Terms. Let your affiliates know that they are not to be considered as employees of your company. You will not be able to monitor all of their activities but you must make it clear that they are neither your employees nor owners and they cannot represent themselves as such under any circumstances.

Having a great affiliate program can help your business a great deal. Always remember that affiliates are associated with your business and although they may not be employees, your potential customers and colleagues will perceive them as such. They can impact your employees' perception of your company very easily, and with the right impression they can make for great success.
About the Author
Robert Paul Williams is the Editor of Work At Home Business Website. Are You Promoting a Product or Service Online? Come Visit WAHBWS to Get Some Free and Low Cost Website Advertising Ideas.
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