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Podcasting To Market Your Business

Nov 23, 2007
Syndication, RSS, podcasting, audioblogs...what do all these terms mean? Podcast marketing is an awesome and productive way to increase your web business online. In this article I'm going to attempt to explain how that podcast marketing can be an effective marketing strategy for your online business. Who knows - perhaps by the end of this article you would have been so convinced about including podcasting in your marketing efforts, you may want to contact me and let me know about your podcast to be added to my directory!

So let's begin...

RSS feeds are an ever-growing, popular way to syndicate your material, whether by blog, audioblog, or podcasting. RSS stands for real simple syndication and is essentially the mechanism by which podcasts are delivered. Let's focus in on the end result of the RSS feed.

What I really want to talk about today is how podcasting can actually help your business marketing ventures.

Once you have an RSS feed, it becomes that much simpler to promote your content on the web. Remember that syndication is the key to distributing your podcast in ways that you never could on your own. It becomes more or less a viral affect, and before you know it your podcast feed is being downloaded and listened to by people all over the world.

Here's an example of how I do this for many of my podcasts, including Christian Ladies Business Radio. Once I've created my mp3 audio files, and created an RSS feed for my podcast, it's now time to get the word out about my new internet radio show! This is the exciting part, and also the one key thing that can begin to bring in much more traffic to your website. This is what I like to call podcast marketing.

If you have a podcast, you have all the more opportunity on the web to distribute your content, which may very well include your website address. Including your web site address not only increases visibility of your website by including more links back to your site, but it also sets you up as an expert in your industry each and every time you develop an audio file about your subject of expertise.

Another aspect of marketing your podcast (besides the fact that you can have plenty of links back to your site throughout the world wide web), is that you may also include references to your organization services or products throughout the content of your podcast as well. So, now as people are listening to your podcast they will begin to hear about what offerings you may have for them.

Now, of course, you may want to do this is in a rather non-commercial way, especially if your podcast category has nothing to do with your business. But if your podcast is built on the premise of offering topics of discussion around your subject of expertise, which happens to fit right into the niche of your business, then it becomes much easier to suggest a service or product you may have to offer.

As you can see, marketing your podcast can be one of the best things you could do for web traffic and increasing your visibility as an expert on the web. Give podcasting a try- I'm sure you'll love it!
About the Author
Demetria Zinga, M.S. is an internet marketing strategist, podcast consultant, and web success coach whose goal is to help the woman entrepreneur and work at home mom with web consulting needs. To find out more, visit Work At Home Mom University.
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