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Optimizing Websites For Google

Nov 24, 2007
In today's competitive online market, anyone who is even a casual browser is aware of how important Google is to any business. Chances are, the bulk of your customers will be finding out about your business via Google, and whether you offer high-tech communication solutions or knitting supplies, you can bet that your sales will be affected by the position that your website occupies on a list of natural Google results. While you can certainly do your best to make a good site that is optimized for the Google search engine, there are many specific strategies that you can use to ensure that your website gets the traffic it needs.

The first and most obvious place to make your improvements is on the page itself. What do you offer in terms of good content? The Google search engine will search for context as well as content and through having good material on your site -articles, industry-specific glossaries and essays, to name a few- you'll be that much more attractive to Google. Essentially, you are looking to optimize your use of keywords and the context that they come in. Part of this is simply making sure that you have a good site that gives the people they want, but remember that it does go beyond that.

Keyword density, the amount of time that a word or phrase is used on your site, is an important factor to keep in mind. Research is often done to ensure that they keywords that you are using will bring the right customers to your website. If the content of your site is too general, you'll will end up not being specific enough and so loose relevance! Try to put yourself in the mind of someone who doesn't even know what your service is. What questions is this person going to be asking themselves, and what should you do to draw them to you?

When you are planning to optimize your site for Google's search engine, you should also remember that work should be done off your site as well. One thing that the Google search engine will judge you on is how many other sites will link to yours. If you are in a specialized business, where competitors are offering the precise same service that you are, there is a certain cachet in being a site that is linked to, which is something that Google has decided to use as a measure of your worth. Link building is the process whereby people make themselves more attractive to the Google search engine by ensuring that their link is everywhere. Remember that reciprocal links do not hold as much weight any more and so you should try to stick to one way links; while they can be very handy for building a rapport with other sites or businesses, keep in mind the fact that they are not appropriate tools when it comes time to help you with link building.

As you can see, making sure that your website gets the highest rank possible from the Google search engine is something of a full-time job. Make sure that you understand these basic concepts before you try to revolutionize the world with your web marketing abilities.
About the Author
Ben Norman is a UK based SEO Consultant, published author and specialist in organic search engine optimization. Ben works with a wide range of businesses helping them when optimising websites for Google
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