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How to Experience Business Growth through Employee Satisfaction

Nov 24, 2007
If you want to experience business growth, you will need to foster employee satisfaction. Happy employees equal loyal laborers. When your employees are happy, your customers are more likely to be happy, and you will be happy with your business.

So, how do you make an employee happy, especially if you are just starting out? Unless you have a wealthy uncle, you are not yet in a position to offer much in the way of employee incentives. Fortunately, fostering worker loyalty does not have to cost money.

First, treat your employee with kindness and respect. You can still maintain your position as the boss, and still exercise common courtesy. Let your employees know your rules and expectations, and subsequent actions for noncompliance, from the beginning of their employment, and avoid disciplinary problems. However, do not be a tyrant. Allow your employees to grow as well. Listen to their ideas and give them room to try something new. Yes, you can experience business growth with happy employees, and it will not reduce your bottom line in the least.

Second, treat your customers with kindness and respect. Whether they enter your establishment with smiles on their faces, or have a black cloud of doom overhead, it is equally important that you keep your eye on the big picture. Your customers are actually the best advertisement for your business.

Unfortunately, if you have disgruntled employees, you will likely lose some potentially long-term customers. Even with the best efforts to be positive and cheerful, a customer can tell if employee relations are suffering, and will be less eager to pay a return visit. Similarly, when a really cantankerous customer walks in the door, it will be almost impossible to maintain excellent customer service, if an employee already feels devalued by you-the boss.

Third, you will be much happier, if your employees are happy and building a community of loyal consumers. The bottom line: you need to worry about the people associated with you business, customer and employee. If you truly want to experience noteworthy business growth, forget obsessing over the bottom line.

As a result, you will be less likely to compromise productivity while training new employees on a regular basis; you will spend less time worrying about advertising the business, if you employees have helped you establish a loyal customer base. Likewise, do not forget about your faithful employees, and they will stick with you during the trying times and the periods of prosperity. In the end, you will experience substantial business growth by practicing two simple words with your employees: common courtesy.
About the Author
Paul Sutherland is an Accelerated Business Growth Coach. His company - Daniel Thomas International - www.dti.eu.com helps SMEs to grow their businesses with tried tested and proven techniques and strategies, increasing their bottom line profits in 90 days or less?
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