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Internet Marketing And List Building - Testing Your Picture

Nov 26, 2007
So, what's the most important part of Internet marketing? Is it the product? How about traffic? Or, maybe it's your autoresponder. Unquestionably, those are each crucial elements to Internet marketing success, but you've forgotten the most important asset of all--your list. And how do we build a list? By using a squeeze page.

So, think about it... If the list is your most important asset, how important is your squeeze page? Without a kick-butt squeeze page, you can't start a list. That makes building a great squeeze page pretty critical to your Internet marketing success, right?

But squeeze pages, AKA list building pages, name squeeze pages, and lead capture pages, are not rocket science. You can have a great headline, three to five great benefit-driven bullet points, an opt-in box, and some kind of image. But then again, maybe not.

What I'd do is test a graphic against no graphic at all. It will give you an answer as to whether or not the graphic works. But if you're going to use a person, show more than just one because people tend to like people. A group shot might work very well for you.

But we see advertising over and over again and we see all kinds of images. Did you know that a picture of a woman will probably out pull a man? If you're going to use a woman's image, feature it. Make her prominent. Yet, as with all other elements of your squeeze page, you need to test it.

Most of my squeeze pages are set up with the headline, bullets, image, opt-in box system. But, if you look at ListCrusade.com, you'll see that there is no image and my name isn't anywhere on the page. I asked Jay Abraham to allow me to use his signature, and it worked out very well, better than I imagined it would.

What am I saying? Though I've often given people the guidelines for building squeeze pages, there's no way that I can say, "This is the perfect squeeze page." No one knows what works and what doesn't, until they test. Nothing in Internet marketing should be so solid that it doesn't allow for testing.

But test your headline first. If you try to test more than one thing, you'll never know what worked and what didn't. Just do some simple A/B split testing for now. When you have more experience, try Google's Website Optimizer, which allows you to test many different elements at a time.

An image might be important to your squeeze page, and then again, it may not. If you do use one, choose it wisely, but be sure to test it against other images. Women usually have a greater impact, but no one knows why for sure. A woman's picture may not work well for you. You may do better without any image at all. Make sure you test and compare your results, and never stop. Keep testing to continually increase your opt-in rate, and watch your list and your Internet marketing business grow.
About the Author
Tellman Knudson is CEO of Overcome Everything, Inc. and a master of Internet marketing and list building. Pick up his free CD, a Free month in The List Building Club, and a one-on-one consultation when you visit http://listbuildingpower.net
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