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Using Keyword Phrases in Content Articles

Nov 28, 2007
As a marketing expert and article writer, I know the value of a good keyword article. The right article can make or break your success on the Internet. It is the difference between filling the black page with fluff and writing quality articles to lure viewers to your site.

Find the Best Keywords for Your Articles
After toying with my list of keywords, I plug them into keyword tools to find the best keywords with the highest number of searches. It's no secret that using the right set of words strategically throughout your articles will help you get higher in the search engine results.

Sometimes it is good to use keywords with high popularity, other times it is best to find keywords that aren't as heavily covered on the Internet to attract readers. If you have a site that is not highly ranked, it probably won't matter much if you write articles about Paris Hilton. You won't get many hits on the topic because she is written about so much on the Internet and you could be listed hundreds of pages into the search results.

I like to use a combination of both types of keywords in my articles to maximize the number of hits I get from search engines.

Keyword Phrases Attract More Visitors to Your Site
What I recently discovered is that using keywords phrases in content articles is the best way to attract more visitors to my website. More viewers equal a higher frequency of clicks and higher revenue. Combine several words to make unique keyword phrases that people would likely type into the search engines to find more information.

Keyword phrases are used to narrow searches. Instead of searching for Claude Monet, for example, you might search for Artworks of Claude Monet or Impressionist painter Claude Monet. Consider this when you form the keyword phrases for the articles you write. What are people likely to type into a search engine to find the information you are writing about.

Work Keyword Phrases into Your Articles
Keyword phrases are easy to work into content articles. Examine your completed articles and tweak sentences throughout them to make them keyword friendly.

Start with a list of keyword phrases on your topic before you even begin writing an article.
Choose a handful of words and work them into usable phrases.
Devise your ideas and content articles are around your list of phrases.
Avoid using too many keywords or keyword phrases. It's best to focus on a small number of ideas and fully explore them within the body of the article.
Don't use highly searched keyword phrases to get more hits if it doesn't pertain to your article or your website in general.

Use Strange Combinations of Keywords
Another thing I've noticed about writing content articles is that it is often a strange keyword phrase that attracts more viewers to my websites. Combining several unrelated words or using a combination of misspelled words catches the attention of searches that would otherwise miss their target.

Again, using a combination of these methods works best for me. Use the correct spelling in your article, but also throw in one or two commonly misspelled words to attract a wider audience to your website.

Don't underestimate the value of a good keyword phrase. Using keyword phrases in content articles is a great way to boost your revenue and sales while providing the consumer with information they need.
About the Author
Tiva Kelly is the Head of Article Coaching and offers advice to authors at Article Marketer , a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer.
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