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Marketing through Social Networking Sites

Nov 28, 2007
Social networking sites have been around on the Internet for a while now. While some of us old timers thought that these networks sites would be gone as quickly as they came, they are standing their ground. Anyone who's anyone has a face page on more than one social networking site.

Like I always say, if you can't beat them join them. You just have to know how to use a social networking site to your benefit. Think of all the people you could reach by posting on such a website. It would be a shame to overlook this opportunity to make money online. The marketer in me refuses to let that revenue go.

Tips for Marketing through Social Networking Sites

There are a few things you need to know about social networking sites before you can begin marketing on them.

Create a professional face page for each networking site that you join. Remember that anyone can find your networking page by putting your name in the search. You never know who could be looking. Old girlfriends, your parents, infantry buddys or your boss. Make sure your face page is professional and tasteful.

Don't send bulk messages to every member on the social networking site. This tactic doesn't even earn you friends or sales. It may be decamped off of the site because it is severely frowned upon.

Send to friend requests to people with similar interests. Invite them to look at your page where they can find information about your website and the products you're promoting.

Leave comments on other people's pages without spamming them. Develop friendships and let your links do the talking as far as the marketing is concerned.

Article marketing on social networking sites is an effective way to increase traffic flow to your website. Soark reader's interest, draw them in and provide them with a link to your articles for more information.

Social Networking Sites

Here's a list of social networking sites that you can join for free, make friends and market your articles on.
  • Myspace
  • Facebook
  • Flickr
  • Friendster
  • Gather
  • LibraryThing
  • LiveJournal
  • Meetup
  • Reunion
  • Shelfari
  • Classmates
  • Xanga
  • LinkedIn
The nice thing about marketing through social network websites is that they vary in topic. Though some sites are open to anyone and mainly attract young visitors, most sites are specific about the audience they cater to. Some networking sites are specifically for writers, some are for book lovers and some are specifically for finding people with common interests to meet up with.

You can use this information to better target your article marketing strategy. Decide who your target audience will be and join social networking sites that attract those types of people.

Presenting Yourself on Social Networking Sites

The other nice thing about marketing on social networking sites is the ability to personalize your page. When friends visit your page they will see your picture along with your personal profile. These offer you a certain degree of credibility. You're no longer just a sales person, but another person just like them. They are more likely to trust your opinion on a product if you peer to be similar in nature.

Use your image spot wisely by posting a professional image or your own picture. Posting cartoons or unrelated images can effect how people perceive you on the Internet. Keep in mind that the goal is to draw their attention in and hope that they will click on the link to your articles to increase your sales.
About the Author
Brad McGovern is the Marketing Manager at Article Marketer, and offers advice and news of note to article marketers. Watch for more from Brad in the coming days!
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