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10 Most Powerful Headline Templates You Can Use To Boost Your Conversion Rate

Nov 29, 2007
It's no secret that 80% of your time spent writing sales copy should be spent on your head lines. If your headlines don't get read, the rest of your time spent writing the sales letter will go down the drain. So let's look at some headline templates that can help you become a better copywriter and help you convert more prospects into buyers.

Headline #1: Get Rid Of (Problems) Once And For All
Example: Dentists: Get Rid Of That Toothache One And For All

Headline #2 Who Else Wants _________?
Example: Real Estate Agent: Who Else Wants To Live In Their Dream House?

Headline #3 Thousands Now (Name the result that they can get from you, but that they think is impossible or hard to do) Who Never Thought They Could
Example: Thousands Now Play Guitar Like A Rock Star Who Never Thought They Could

Headline #4 (Have, Get, Own, Build) a _______ You Can Be Proud Of
Example: Personal Trainer : Build A Body You Can Be Proud Of

Headline #5 Give Me (surprisingly short amount of time) - and I'll (give you a result that they wouldn't have expected!)
Example: Give Me 45 Minutes - And I'll Show You How To Triple Your Reading Speed

Headline #6 The Lazy (name your prospect)'s Way to (goal, result, or condition your prospect wants, that you can provide fort them.)
Example: The Cook's Way To Serve A Home-Cooked Meal

Headline #7 See How Easily You Can (Result you provide) (and how you provide it this new or unique way)
Example: See How Easily You Can Play Guitar Like A Rock Star With This New Way

Headline #8 What's New in (something your prospects want or buys from you)

Example: What's New In Plasma TV?

Headline #9 Do You Make These (type of product or service you provide) Mistakes?
Example: Do You Make These Karate Mistakes?

Headline #10 (Do this particular action) like (a world class practitioner in this activity)
Example: Play Piano Like A World-Class Piano Player
Example: Play Basketball Like Michael Jordan

These are just a few headlines that you can use to boost your conversion rate. Remember, headlines are read by 80 percent of the people before they do any other reading. Very few people will read your letter from top to bottom. Most will scan through the letter to see if it is even worth reading. They have tons of things on their mind, picking up the kids from school, taking out the trash, getting the laundry done, fixing the car, going to work, the list goes on and on. Your headline has to reach out and grab their attention from all of that.

Use these headline templates and play with them. Create scenarios where you would pretend to write a sales letter for a particular business and substitute the results. Practice, Practice, Practice.
About the Author
Dr. Enigma Valdez, C.H. is a direct response marketing & copywriting consultant, certified in hypnosis, who uses hypnotic writing to boost your sales conversations. Visit Http://www.Enigma-Valdez.com
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