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Search Engine Optimization: How To Prioritize And Choose Keywords, Part 1

Nov 30, 2007
The impression is not without reason that Search Engine Optimization of your websites is a major marketing effort; a site optimized for major search engines like Google and Yahoo is more likely to get you clicks and sales than a site no one knows of.

SEO is not a simple task though; all major Search Engines are striving hard to stay a step ahead of those that try to find short cuts and unethical ways of getting rankings they do not deserve. The effort wasted in such antics, if applied in the right direction, can however, get you to your desired ranking, or get you close anyhow. Here we are going to discuss the ways to choose the applicable keywords for your site and prioritize them.

Focus on Your End Aim: Sales

A major pitfall that detracts many from achieving the goals of raised sales is the temptation of optimizing the website for the wrong keywords. Surely when you look up keywords for your products there can be those that do not apply to your products and yet they get more clicks.

The temptation is to choose keywords that raise the number of clicks; selling plastic chairs and optimizing your site for wooden ones just because they have more clicks is going to get more people to your website but when they do not find the promised product it is only going to take a click for them to move away. Your clients, instead, would go to the smart guy who optimized his site for the plastic chairs he sells. Even if 5-10% of the 1500 people searching for plastic chairs convert to sales for him, the clicks are more valuable than the 100,000 you get for wooden chairs because their next click would be on the dreaded 'x'. What remains for you are the figures; an impressive hundred thousand clicks that lead to no revenue because there were no sales.
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