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Offline Traffic Generating Ideas

Nov 30, 2007
It's no secret that the most difficult aspect of building an online business is being able to drive targeted visitors to your website. This is often the difference between being successful or not.

The trouble is that most of the internet marketers seem to think of website promotion as just submitting to search engines, directories, link building and ezines or pay-per-click advertising.

However you need to understand that most people in the world spend most of their time off-line. They read newspapers, magazines, listen to radio, watch TV, talk with their friends, neighbors and family. Not all their time is spent surfing on the internet.

In simple terms, by ignoring the value of off-line marketing you could be leaving as much as 70% of your profits on the table!

So, if you're a smart marketer and you're willing to use off-line marketing strategies to grow your business, here are some suggestions for creating an off-line campaigns:

Let your local papers know that you have an unique product that will benefit the local community and you are able to help them save time, learn more and be more effective in their daily lives.

This could lead to an interview with a local reporter or even with a national with your website product as a featured item and will drive people to at least see what the buzz is about.

At the very least it will create an awareness of your domain name or product in their sub-conscience mind.

Try finding a local business that is related to your product and offer them a discount voucher to give their customers for your product.

Take out small ads in local or niche magazines to advertise the product. Some ads are relatively cheap comparable to a solo ad in a main ezine.

Try handing out flyers with a special offer in the high street or find shops that would allow you to leave them on the counter for customers to pick up.

Try sending a fax broadcast to businesses that could benefit from your product. Some companies have lists of fax numbers and can send out the fax for as little as interview each.

If you can develop a unique twist or benefit of your product or service, then you could become newsworthy and even get an interview with a local reporter, who can write a better article than any you could put together for their readers or listeners.

Investigate the possibility of sending out Press Releases to the local media. Send them your product for review. Get a well known celebrity to endorse your product.

I am sure you can think of many other ways to use off-line marketing and later in this issue you will find additional methods for using off-line marketing other than sticking notes on lamp-posts to create an awareness of your site.
About the Author
AL MENDOZA has been doing Internet Marketing since 1998 and earns his living 100% online. Mr. Mendoza has authored several publications and ecourses. He is the CEO of MarketingThinkbox.com
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