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Opening An Online Store Strategies

Dec 1, 2007
To open your own store is easy when you take your business online. Online shopping is becoming a mainstay of American commerce and more people are comfortable with making purchases from Internet stores. If you have something that you are passionate about selling, consider opening an online store.

Like all businesses you need to do some research online and check out your potential competition. If you have a business idea in mind, it is worth the time and effort to see what else is being sold in your category of products. If you have no idea what you want to sell, you'll also want to head online to search out what would be most profitable to sell. Clickbank, CommissionJunction and Paydotcom are good places to begin your research in. They have a huge variety of products that you can choose from.

When you make the selection of what you are going to sell, remember to think "niche." A niche is a small category of products that meet the needs of a specific group of people. Your online store should't have a "Wal-mart" approach where there is a little bit of everything for everyone. Online commerce is all about small categories of interest. There are so many things to choose from, you have more success when you cater to a small and specific group of people.

Focusing on your own interest is the best place to start with finding a niche. When you sell to a niche that you know well, you are more likely to know what products will be of interest to those people. You can sell to your customers based on your own experience. Most importantly you will be more passionate about what you are doing and that is the most important ingredient of all.

Many start an online store because they have homemade products to offer. One example is handmade baby clothes, cloth diapers, embroideries etc. But this does not mean that you can't have online store success if you don't make your own products. There are hundreds (if not thousands) of who have success by opening stores stocked with store-bought inventory. You must keep an open mind.

The information about opening an online store presented here will do one of two things: either it will reinforce what you know about the subject or it will teach you something new. Both outcomes are beneficial.

Whatever your choice, whether handmade or store bought, there are many options for hosting your online store. These options depend on how comfortable you are with web design. A Company, like Ultimate Marketing Center, offer all in one hosting. Their package includes tracking software, autoresponder, affiliate program script, frontpage extention and many more. They only cost $19.95 per month. A great bargain really. That's normally the price for an autoresponder service subscription alone. Many also find success with eBay stores, which allow them to sell in auctions or in a fixed price format.

Look at all of your options before you choose your online store hosting. Remember that the quality of your hosting will reflect the quality of your business. The last thing you need is your entire website going down due to cheap hosting. The best choice is to find a reputable host that will provide you with a storefront and hosting for a reasonable price. Don't try to pinch pennies on this aspect of your business. You could end up out of business in no time.

Once you've decided your hosting company, you'll need to drive internet traffic to the store. One of the easiest ways is to trade banners with other online stores. Many sites support each other in their online efforts. This form of networking is a great way to introduce your products to customers who already look to support online stores. You can also advertise using pay per click advertising and work on your website so that it increases in page ranking for certain search terms.

Your site navigation must be kept user friendly and always keep it at the right side of the webpage. This helps in search engine optimization and will help improve your site's position in the directories. Simple ordering techniques and good customer service are vital. Even though most of your business will be done online, it's a good idea to get a business phone line and put that number on your website but not compulsory.

This helps customers feel more confident in purchasing from you because they know they can speak to a real person if there is a problem with their order. Regardless of what type of online store you choose to open, following these tips will make your business to begin on the right path and to eventual success.
About the Author
Steven Fu, the founder of PluginPassiveIncome.com, is dedicated to researching and recommending the best affiliate programs that generate passive and residual income online. Find out more and collect your FREE Passive Income Toolkit at;
http://www.pluginpassiveincome.com
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