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A Career In Auto Sales

Dec 2, 2007
In order to grow a successful career in auto sales, you must possess a practical and utilitarian mindset and really excel in closing deals quickly. You must be a team player and ready to accept responsibility for your work. All of this and more fuel the success level of an auto salesperson. But before all else, you must decide upon the brand that motivates the salesman in you. It should be one that you are passionate about, because you need to enjoy every moment of your work.

Your Job Search

Look around for an opportunity with a dealership in the brand you are passionate about. Get to know about the products in detail, so that you can be honest and professional as a representative of the company. At many dealerships, they conduct personality tests as a standard step in the hiring process, to enable management to hire only the best. These tests are also a help to the new person, since they are able to identify their strengths and weaknesses and improve on them.

Once you are sure about the manufacturer and dealership that suits your personality, put in your application for a job. Prepare thoroughly for the interview and make sure that you ask management the right questions when the opportunity arises. Ask questions about training, such as the duration and initial pay scale. Also check the policy on performance appraisals and what management considers to be quality traits of a top performer. Request that the Sales Manager allow you to be a part of a sales meeting or watch a sale being conducted by an experienced salesperson. These are of immense benefit to help you understand what you actually need to do in the routine course of your job as an auto salesperson.

Learn About The Product

After landing the job, you need to be thorough with the intricate details of the product(s) that you will be selling. So get acquainted by observation, ask the right questions and read all available information on the products. One good way to do this is to go through the brochures. Take them home and go through them in detail. Remember that your job is to sell and this requires specific selling skills and thorough product knowledge. Your pitch has to be convincing and interesting enough to excite the customer to buy the product. Your product is technology oriented, but you should use specific jargon only if the customer is tech savvy.

Though your early earnings in auto sales may not be up to your expectations, with time, persistence and as your knowledge grows, you will be able to earn very large commissions.
About the Author
Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution's Six Sigma Online offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.
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