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How to Grow Your Business with Internet Marketing

Dec 3, 2007
Whether you have a brick and mortar business or an Internet business your company sales can benefit through the use of Internet marketing. There are many ways to use internet marketing. One of the best things about it is that it is a relatively inexpensive form of marketing as compared with other marketing strategies.

Many small businesses have been able to successfully grow large in part due to the help of Internet marketing. Internet marketing is the use of the Internet to provide advertising opportunities for your business.

To start with you will need to gain a basic understanding of how Internet marketing works. The most common type of marketing strategy is called pay per click (PPC). With PPC the advertiser places ads in strategic web sites, which are based on keywords that relate to the product or service offered. The ads are paid for based on the amount of times people actually click on them. PPC ads can pay anywhere from 5 cents per ad to $20 per ad based on placement.

PPC can be a very good way to advertise on the internet because you only pay for the times people actually click the ad. This should generate plenty of sales on your website. If you don't have a website you should have one. Many sales are generated off of web sites. If you prefer not to sell directly from your web site you can still benefit from Internet marketing.

When you don't have a full-blown website you can use a one-page web site that gives information about your business and lists the phone number to call along with the address to visit. Explain your product or service so that it will pique interest by those viewing the site.

Every business, even virtual businesses, should have a toll-free telephone number where customers can reach you if need be. This helps to legitimize your business giving you a real presence. Many people will not make a purchase from an Internet company unless they see that there is a toll-free number and address to reach someone in case of a problem.

When you are ready to advertise through PPC on the Internet it is an easy process to get going. First, you will need to register with an Internet advertising company. There are several big names which can be easily found through Internet searches. From there you will need to set up an account. You must have the wording for your ad ready. This can be the hardest part because using keywords helps to determine the sites where your ad will appear. If you use keywords wisely you will end up with very good strategic marketing.

Once you register your ad you can start to look at statistics generated. You will get a report showing the amount of clicks made so that you can easily make adjustments as needed. You can track the traffic on your web site as well to ensure that people are staying on your site once they click. If you don't see a correlation between clicks and customers you may need to take a look at your web site setup. A good clean website which is easy to navigate will make the most sales.
About the Author
Zach Thompson is a 23 year-old network marketer & marketing consultant. Why Become a Distributor?
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