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Keyword Research - How To Find Profitable Keywords In Forums

Dec 3, 2007
Finding profitable keywords to work a marketing campaign around has become a heck of a lot more difficult than it used to be. If experienced internet marketers find it tough then what hope do freshman online marketers have.

Using expensive keyword research tools can certainly cut down a lot of time and effort but are you any better off for using them. Yes, that sounds like a strange statement but it's aimed at the new guy or gal coming online wanting to get a grasp of what internet marketing is all about.

Make no mistake, keyword research is important and if you are new to this business one of the best ways to learn is to simply "get down and dirty" with it.

One of the best tactics in finding a potentially winning keyword to either build a site around or write an article on is to check the forums on that topic. This means doing a check online to see if there are any forums relating to the term you've chosen.

For example, let's choose bamboo. By doing a search for bamboo forums in Google we get a return of almost two million results. We're obviously not going to check each one of these results and will concentrate on the first few. In fact, for the sake of keeping this article to a reasonable length let's just check the first one in the results.

What you are aiming for is to look for terms bamboo enthusiasts would use and which are familiar to them. The term bamboo itself is very competitive with almost 38 million results while an "allintitle" search yielded 1.2 million. Too competitive.

Looking through some of the forum posts and one quickly picks up on some of the lingo. Words such as bamboo furniture, bamboo water fountain, bamboo flooring, bamboo sheets and classical bamboo jump out at you. There are many more but you get the picture.

This type of keyword research will yield some good results. When you have a list of words and terms, do an "allintitle" search and if the results return a figure of less than one thousand, then you have a potentially profitable term.

There are plenty of other factors which determine your final choice following your initial keyword research but this method is great for those who are just starting out, who can't afford an expensive piece of software and who like to become familiar with the topic. Remember, you still need to write content so becoming familiar with a topic is vitally important.
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