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What Is E-mail Marketing?

Dec 4, 2007
"The money is in your list." Remember that quote, you will hear it again and again by many internet marketing gurus.

One of your objectives as an internet business owner will be to generate an opt-in e-mail list of subscribers. Once you have built a subscriber list, you will have a target audience that you can contact anytime you want. E-mail marketing is a powerful and cost effective method of driving more traffic to your website and getting more sales. E-mail marketing has a distinct advantage that other marketing methods do not possess.

It allows for multiple contacts to a targeted group of people who have given you permission to contact them and have an interest in what you have to say. They would not have signed up to be included in your opt-in list if they were not interested. You have the opportunity to build trust and relationships with these people. Since e-mail messages are being utilized, the amount of effort required to reach these people is minimal.

It is also inexpensive and timely. If you have a message to send to your subscribers, you do so in a matter of minutes. Compare the time and effort required to send an e-mail to mailing thousands of postcards (expensive) or placing and ad in the newspaper (not targeted). Sure you have to create the content for the e-mail, but you would need to do that for all other marketing methods also.

A major problem involved with e-mail marketing is the issue of SPAM. SPAM is illegal and is really a practice used by disrespectable people. Since SPAM messages have totally inundated everyone's inboxes, a variety of SPAM filters have been designed to keep suspicious e-mail from reaching your subscribers. Many times perfectly legitimate messages will not ever reach a subscriber's inbox. The best thing to do to remedy this is to give your subscriber instructions on what they should do to ensure your messages reach their inbox such as including your e-mail address in their safe list.

Regarding the content of your messages, make sure the e-mail provides something of value to the subscriber first, you can then mention what you are promoting afterwards. You can send them useful articles, newsletters, e-courses, special reports or anything else of value. Each e-mail will allow the subscriber to trust you more and more. Do not insult your subscriber by sending them an advertisement or sales pitch. They will opt-out of your e-mail list as fast as they opted-in!

For your e-mail campaign to work with the least effort and maximum potential you must use an autoresponder. The major cost associated with e-mail marketing would be due to using an autoresponder to assist you with automating your e-mail marketing efforts. However, this money is well spent and amounts to $20/mth or less. This amount is very minimal compared the increased sales you will be getting. The autoresponder will manage your campaign by automatically sending follow-up e-mails to your subscribers. Once again, these are people who already gave you permission to contact them. So get started on your e-mail marketing campaign today.
About the Author
Nina Greene is owner of BennettWealthSystems.com and provides sound practices for starting an internet business. To learn more about this topic Nina recommends you visit: http://www.BennettWealthSystems.com
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