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Online Classified Ad Tips For Selling A Used Car

Dec 5, 2007
When it comes to selling a used car via an online classified ad, you have the opportunity to reach a much larger audience than you would with traditional advertising methods. If you have never sold with this method, or if you feel that your last sale could have gone better, here are some tips to keep in mind that will help ensure a successful used car sale.

The first thing to do is to establish the value of your used car, and the best way to do this is to consult a car values book, and other existing online classified car ads with similar vehicles. You may also consider taking your car to a lot to see what a dealer would offer, and then incorporate all of this information into the price that you include in your ad.

Next, be sure to list the body style, model, and year of your used car, as well as the engine size, color, and mileage. Honesty really is the best policy, and if your car has some less than desirable qualities, like cosmetic dings or rust, be sure to emphasize the positive to offset these negative descriptions. Phrases such as one owner, fuel economy, well maintained, and low mileage stand out to ad readers more than comments about imperfections that can be easily fixed.

After you have determined a price and written an effective ad, the next step is to prepare your vehicle for sale. Have your car professionally cleaned and detailed, and instead of spending money on major repairs, which will likely cost you more than the price that you will receive for the car, plan on being honest about the condition of your car, both in the ad and in person.

Once your ad is posted and your car is ready, it is time to wait for the calls and email inquiries to start rolling in. Be sure to give honest answers to questions, and make an appointment for a specific time to show the car. If the prospective buyer is late or does not show up, do not feel obligated to wait or hold the car for them, just move on to the next person. Always check the title transfer procedures and requirements for your state before you transfer physical ownership of the car, and always demand payment in cash or by certified check to protect your interests.

Online classified ads, when used correctly, can be powerful selling tools, so use yours wisely, following the above tips, and you will be well on your way to a successful sale.
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