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Basics of Web Site Promotion

Dec 5, 2007
Your website will be your main promotion tool. You will use this as one of your lead generation tools. This form of marketing is a very powerful and cost effective way to promote your business and gain targeted responsive leads for your opportunity, service or product.

Web form: customize your web form or subscription box for your publication, so that you can qualify leads. Do not only collect email addresses and names, try to include a couple of questions. For example how much would you spend on an opportunity? What aspect of business interests you? What would you like to learn from the newsletter? In this way you can make a more targeted publication and get to know your subscribers needs better.

Special squeeze page (landing page.) These pages are special pages that are designed to give more information and persuade your prospect to join your opportunity or newsletter. They are very useful as tracking pages to see how many people are converting to sales from your direct marketing.

Driving traffic to your web page. There are several ways to do this:

Search engine submission
Linking to related websites
Pay-Per-Click and Google Awards
Articles Distribution
Social marketing-Myspace, forums and blogging.
Viral marketing with free gifts
You will need to optimize your website by putting in a title tag and description tag. Then you will need to optimize your content. When you have done this, submit your site to the three major search engines MSN, Google and Yahoo. It will take about 4-6 weeks for your site to be included in the search engines. But it can take 6 months to see significant amounts of web traffic.

You can build up traffic by linking to quality related sites, and encourage others to link to you by filling your website with good content and resources. This will build up targeted traffic to your site.

Google Awards will bring you plenty of good-targeted traffic within a day of setting up your campaign. A word of caution is to be careful how you bid, as this can get very expensive if you are not careful. Try to read all the very good tutorials that Google provides.

Distributing articles is a very powerful way to promote your business. You can do this manually, this is very time consuming, use software or use a service. These last 2 options will save you a lot of time and money.

Social marketing: you are not allowed to post ads, unless it is in a designated area, but you can post questions and answers, with your little email signature and link to your website. There are many ways to promote your website and you will probably think of more as your enterprise grows.
About the Author
Zach Thompson is a 23 year-old network marketer & marketing consultant. Why Zach Thompson?
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